White Noise Audience in United States

White Noise logo

White Noise has an estimated audience of 5,458,243 people in United States. 55.8% are female, 44.2% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Goop, Historic site, Governor of Michigan, Fairy godmother, Vocal harmony.

The average White Noise fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Historic site, Governor of Michigan, with strongest over-indexing on Goop (14.65× the country average). Demographically, the White Noise audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of White Noise fans

Demographic split for White Noise audience in United States
MetricValue
Female55.8%
Male44.2%
Average age41.0
Estimated audience size5,458,243

Audience persona

The typical White Noise fan in United States is more female, around 41.0 years old, with strong Mindfulness tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for White Noise in United States
RegionReachAffinity
California441,9360.74×
Texas379,4660.81×
Florida345,2940.93×
New York307,6001.01×
Pennsylvania197,7061.08×
Ohio175,4831.04×
North Carolina173,6241.06×
Georgia160,8670.96×
Illinois159,0540.87×
New Jersey146,1621.05×
Michigan140,3780.98×
Massachusetts136,9441.27×
Tennessee126,4041.15×
Virginia126,2190.95×
South Carolina100,7151.23×
Indiana99,6681×
Arizona98,0660.88×
Colorado96,1561.12×
Washington93,5030.85×
Maryland89,9250.96×
Missouri87,5871×
Alabama81,4451.07×
Wisconsin78,9830.96×
Kentucky78,6241.15×
Minnesota77,8771×
Louisiana77,6351.1×
Connecticut72,6901.33×
Utah57,5081.18×
Oregon52,1990.83×
Oklahoma49,5810.82×
Iowa46,4211.03×
Mississippi42,9520.96×
Arkansas40,8450.91×
Nevada38,3570.73×
Kansas36,5970.85×
New Hampshire27,5711.28×
Idaho27,2100.99×
West Virginia25,9701.02×
Nebraska25,3860.93×
Maine24,6211.26×
New Mexico21,6460.79×
Rhode Island20,2651.17×
Hawaii16,7710.71×
Montana16,1621.07×
Washington, District of Columbia15,6730.96×
Delaware13,8070.92×
South Dakota13,5801.08×
Vermont12,4281.3×
North Dakota10,6060.95×
Alaska10,3660.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for White Noise audience
BrandAffinityCategory
Goop14.65×Internet & Social Media
Historic site10.24×Arts & Culture
Governor of Michigan16.59×Politics & Society
Fairy godmother15.07×Literature
Vocal harmony8.6×Music & Radio
Grinch7.1×Movies & TV
Wok11.55×Food & Beverages
Mathcore13.46×Music & Radio
Google Home10.45×Technology & Electronics
Hibachi12.61×Food & Beverages
headspace14.53×Health
Hipster14.74×Politics & Society
Cherish (group)15.97×Music & Radio
Grace Slick12.57×Music & Radio
TV Fanatic14.51×Movies & TV
Harlow15.14×Travel & Leisure
No Escape (1994 film)14.55×Movies & TV
La Jolla11.2×Travel & Leisure
El Paso County, Colorado15.36×Travel & Leisure
Guitarist (magazine)13.38×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by White Noise audience
TraitClusterScore
MindfulnessBALANCE1.43
ExtroversionTHRILL1.26
Price SensitivityPREMIUM1.08
SustainabilityBALANCE1.04
Healthy LifestyleBALANCE1.04
CreativityOPEN1.04

Worldwide distribution

Worldwide audience distribution share by country for White Noise
CountryShare
United States47.9%
United Kingdom14.0%
Canada6.1%

See White Noise audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does White Noise have in United States?

White Noise has an estimated audience of 5,458,243 people in United States, concentrated in California and Texas.

What is the gender split and age of White Noise fans?

55.8% of White Noise fans are female, 44.2% are male, with an average age of 41.0 years.

Which brands do White Noise fans like most?

White Noise fans show strongest brand affinity for Goop (14.65×), Historic site (10.24×), and Governor of Michigan (16.59×) over the country average.

Where do White Noise fans live in United States?

White Noise fans in United States are most concentrated in California (reach 441,936), Texas (reach 379,466), and Florida (reach 345,294). These three regions account for the largest share of the active audience.

What other brands do White Noise fans also like?

Beyond White Noise itself, the audience over-indexes on Historic site (10.24×), Governor of Michigan (16.59×), Fairy godmother (15.07×), and Vocal harmony (8.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for White Noise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.