White rice Audience in United States
White rice has an estimated audience of 372,994 people in United States. 68.4% are female, 31.6% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Layne Staley, Goop, Governor of Michigan, Superintendent (education).
The average White rice fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Layne Staley, Goop, with strongest over-indexing on Elsword (26.13× the country average). Demographically, the White rice audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of White rice fans
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 39.7 |
| Estimated audience size | 372,994 |
Audience persona
The typical White rice fan in United States is more female, around 39.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 71,133 | 1.73× |
| Texas | 45,472 | 1.42× |
| Florida | 25,864 | 1.02× |
| New York | 22,828 | 1.1× |
| Illinois | 13,716 | 1.1× |
| Pennsylvania | 11,882 | 0.95× |
| Georgia | 11,506 | 1× |
| North Carolina | 10,783 | 0.96× |
| New Jersey | 10,454 | 1.1× |
| Ohio | 10,055 | 0.88× |
| Michigan | 9,839 | 1.01× |
| Arizona | 9,660 | 1.27× |
| Washington | 8,485 | 1.13× |
| Massachusetts | 8,392 | 1.14× |
| Virginia | 8,357 | 0.92× |
| Tennessee | 7,582 | 1.01× |
| Indiana | 7,185 | 1.05× |
| Maryland | 6,055 | 0.94× |
| Minnesota | 5,971 | 1.12× |
| Missouri | 5,862 | 0.97× |
| Colorado | 5,452 | 0.93× |
| Wisconsin | 5,073 | 0.9× |
| South Carolina | 4,979 | 0.89× |
| Oregon | 4,907 | 1.15× |
| Alabama | 4,688 | 0.9× |
| Kentucky | 4,687 | 1× |
| Oklahoma | 4,605 | 1.11× |
| Nevada | 4,561 | 1.26× |
| Connecticut | 4,079 | 1.09× |
| Louisiana | 3,609 | 0.75× |
| Arkansas | 3,296 | 1.07× |
| Utah | 3,259 | 0.98× |
| Kansas | 3,025 | 1.03× |
| Iowa | 2,894 | 0.94× |
| Mississippi | 2,378 | 0.77× |
| New Mexico | 2,087 | 1.12× |
| Idaho | 1,986 | 1.06× |
| Nebraska | 1,836 | 0.98× |
| Hawaii | 1,731 | 1.08× |
| West Virginia | 1,425 | 0.82× |
| New Hampshire | 1,288 | 0.88× |
| Rhode Island | 1,194 | 1.01× |
| Maine | 1,054 | 0.79× |
| Washington, District of Columbia | 933 | 0.83× |
| Delaware | 891 | 0.87× |
| Montana | 827 | 0.8× |
| North Dakota | 669 | 0.87× |
| Alaska | 661 | 0.83× |
| South Dakota | 644 | 0.75× |
| Vermont | 616 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 26.13× | Games |
| Layne Staley | 5.92× | Music & Radio |
| Goop | 4.4× | Internet & Social Media |
| Governor of Michigan | 6.06× | Politics & Society |
| Superintendent (education) | 7.49× | Business & Career |
| Jingoism | 1.64× | Politics & Society |
| Israel | 1.59× | Travel & Leisure |
| Fairy godmother | 4.97× | Literature |
| Grinch | 2.65× | Movies & TV |
| headspace | 5.88× | Health |
| Hibachi | 4.93× | Food & Beverages |
| Wok | 4.07× | Food & Beverages |
| Ken Burns | 4.49× | Movies & TV |
| Google Home | 3.68× | Technology & Electronics |
| Mathcore | 4.52× | Music & Radio |
| Cherish (group) | 5.86× | Music & Radio |
| Jesse Plemons | 1.83× | Movies & TV |
| Nebraska Cornhuskers football | 1.9× | Sports |
| Jeep Wagoneer | 3.01× | Cars & Mobility |
| Nurse education | 1.62× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.96 |
| Indulgence | JOY | 1.9 |
| Urban Lifestyle | OPEN | 1.76 |
| Price Sensitivity | PREMIUM | 1.39 |
| Travelling | THRILL | 1.33 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 29.3% |
| Malaysia | 11.8% |
| United States | 7.6% |
See White rice audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does White rice have in United States?
White rice has an estimated audience of 372,994 people in United States, concentrated in California and Texas.
What is the gender split and age of White rice fans?
68.4% of White rice fans are female, 31.6% are male, with an average age of 39.7 years.
Which brands do White rice fans like most?
White rice fans show strongest brand affinity for Elsword (26.13×), Layne Staley (5.92×), and Goop (4.4×) over the country average.
Where do White rice fans live in United States?
White rice fans in United States are most concentrated in California (reach 71,133), Texas (reach 45,472), and Florida (reach 25,864). These three regions account for the largest share of the active audience.
What other brands do White rice fans also like?
Beyond White rice itself, the audience over-indexes on Layne Staley (5.92×), Goop (4.4×), Governor of Michigan (6.06×), and Superintendent (education) (7.49×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for White rice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.