Rascasse Audience Intelligence

Wolverine (character) Audience in United States

A data profile of the people who buy, follow and care about Wolverine (character) in United States — modelled from more than twelve digital signal sources. Wolverine (character) has an estimated audience of 1,272,249 people in United States.

#98among Fictional Character in United States#3439in Movies & TV

The average Wolverine (character) fan in United States is 32.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ant-Man (film), Guardians of the Galaxy (film), Doctor Strange, with strongest over-indexing on Ant-Man (film) (69.61× the country average).

Demographically, the Wolverine (character) audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wolverine (character) fan in United States is more male, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Ant-Man (film).

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wolverine (character) profile in United States.

Audience size
1.3M
in United States
Gender
22.5%♀
77.5% male
Age
32.9
average years
Country rank
#20005
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wolverine (character) fans

22.5% are female, 77.5% are male, average age 32.9.

Fig. 02

Gender split

22.5%
Female
77.5%
Male
Demographic split for Wolverine (character) audience in United States
MetricValue
Female22.5%
Male77.5%
Average age32.9
Estimated audience size1,272,249
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Wolverine (character) audience in United States
Age bracketShare%
16-1931%
20-2925%
30-3924%
40-4915%
50+6%
Fig. 04

Worldwide distribution

83.4%

of the worldwide Wolverine (character) audience comes from United States.

Worldwide audience distribution share by country for Wolverine (character)
CountryShare
United States83.4%
India12.0%
Malaysia1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wolverine (character) audience in United States is strongest.

Fig. 05

Top regions by affinity

Wolverine (character) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~50K3.46×
02Arkansas~10K1.10×
03Alabama~20K1.06×
04Michigan~30K1.04×
05New Mexico~7K1.04×
06Arizona~30K1.03×
07Montana~4K1.03×
08North Carolina~40K1.02×
09South Carolina~20K1.02×
10Alaska~3K1.02×
11Texas~100K1.01×
12Indiana~20K1.01×
13Utah~10K1.01×
14Mississippi~10K1.01×
15North Dakota~3K1.01×
16Georgia~40K1.00×
17Missouri~20K1.00×
18Kansas~10K1.00×
19Nevada~10K0.99×
20Idaho~6K0.99×
21South Dakota~3K0.99×
22Vermont~2K0.99×
23Kentucky~20K0.98×
24Nebraska~6K0.98×
25West Virginia~6K0.98×
26Maine~4K0.97×
27Illinois~40K0.96×
28Washington~20K0.96×
29Louisiana~20K0.96×
30Oregon~10K0.96×
31New Hampshire~5K0.96×
32Rhode Island~4K0.96×
33Delaware~3K0.96×
34Ohio~40K0.95×
35Virginia~30K0.95×
36Hawaii~5K0.95×
37Tennessee~20K0.94×
38Connecticut~10K0.94×
39California~100K0.93×
40Pennsylvania~40K0.93×
41Maryland~20K0.93×
42Washington, District of Columbia~4K0.93×
43Iowa~10K0.92×
44Colorado~20K0.90×
45New York~60K0.89×
46Minnesota~20K0.89×
47Florida~80K0.88×
48Wisconsin~20K0.88×
49New Jersey~30K0.87×
50Massachusetts~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Wolverine (character), United States
0.85×1.00×3.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wolverine (character) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wolverine (character) audience
#·InterestCategoryAffinity×
01Ant-Man (film)Movies & TV69.61×
02The Wolverine (film)Movies & TV58.16×
03Guardians of the Galaxy (film)Movies & TV33.22×
04Doctor StrangeLiterature33.06×
05John Wick 2Movies & TV26.83×
06Black Panther (comics)Literature24.92×
07Anthony MackieMovies & TV22.12×
08Josh BrolinMovies & TV18.54×
09captain americaMovies & TV15.02×
10Superhero fictionLiterature12.60×
11Graphic novelLiterature12.50×
12Obsessed (2009 film)Movies & TV10.20×
13Chris Evans (actor)Movies & TV9.43×
14Chris HemsworthMovies & TV9.11×
15PokémonGames7.77×
16Rotten TomatoesMovies & TV7.59×
17Collectible card gameGames6.22×
18SupermanMovies & TV5.34×
19Anime and manga fandomLiterature5.00×
20BatmanMovies & TV3.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wolverine (character) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wolverine (character) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.38×
Early Adopter MentalityPOWER1.55×
IndulgenceJOY1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wolverine (character) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.56×
Quality AwarenessPREMIUM0.61×
CreativityOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wolverine (character) have in United States?

Wolverine (character) has an estimated audience of 1,272,249 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wolverine (character) fans?

22.5% of Wolverine (character) fans are female, 77.5% are male, with an average age of 32.9 years.

03

Which brands do Wolverine (character) fans like most?

Wolverine (character) fans show strongest brand affinity for Ant-Man (film) (69.61×), Guardians of the Galaxy (film) (33.22×), and Doctor Strange (33.06×) over the country average.

04

Where do Wolverine (character) fans live in United States?

Wolverine (character) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Wolverine (character) fans also like?

Beyond Wolverine (character) itself, the audience over-indexes on Guardians of the Galaxy (film) (33.22×), Doctor Strange (33.06×), The Wolverine (film) (58.16×), and Superman (5.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wolverine (character). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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