Wolverine (character) Audience in United States

Wolverine (character) logo

Wolverine (character) has an estimated audience of 1,272,654 people in United States. 22.5% are female, 77.5% are male, average age 32.9. Top brand affinities: Keene, New Hampshire, Mathcore, Jezebel (film), Google Home, Urban Outfitters.

Top brand affinities include Keene, New Hampshire, Mathcore, Jezebel (film), with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Wolverine (character) audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Category: Movies & TV · Type: Fictional Character

Demographics of Wolverine (character) fans

Demographic split for Wolverine (character) audience in United States
MetricValue
Female22.5%
Male77.5%
Average age32.9
Estimated audience size1,272,654

Audience persona

The typical Wolverine (character) fan in United States is more male, around 32.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Keene, New Hampshire.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wolverine (character) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Jezebel (film)12.76×Movies & TV
Google Home11.64×Technology & Electronics
Urban Outfitters2.68×Shopping
Dog breed1.7×Pets & Animals
Product design2.4×Business & Career
Monogram4.67×Home & Garden
The Historian16.48×Literature
Expatriates in the United Arab Emirates61.7×Business & Career
3D printing2.42×Technology & Electronics
Voter registration4.4×Politics & Society
Pro-Ject3.46×Music & Radio
UK garage4.21×Music & Radio
Winemaking3.42×Food & Beverages
Eurail16.57×Cars & Mobility
Google Photos1.8×Technology & Electronics
Personalised Gifts3.11×Home & Garden
Vocal harmony3.15×Music & Radio
Home staging3.51×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wolverine (character) audience
TraitClusterScore
Early Adopter MentalityPOWER1.51
PatriotismCONSERVATISM1.47
LGBTQ+ IdentityOPEN1.39
Pet OwnershipJOY1.38
ExtroversionTHRILL1.37
Social Media UsageJOY1.33

Worldwide distribution

Worldwide audience distribution share by country for Wolverine (character)
CountryShare
United States78.3%
India11.3%
Canada6.4%

See Wolverine (character) audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Wolverine (character). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.