Women in STEM fields Audience in United States

Women in STEM fields logo

Women in STEM fields has an estimated audience of 1,066,236 people in United States. 56.9% are female, 43.1% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Stamp collecting, Governor of Michigan, Graham Greene, Vocal harmony, Goop.

The average Women in STEM fields fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stamp collecting, Governor of Michigan, Graham Greene, with strongest over-indexing on Stamp collecting (18.42× the country average). Demographically, the Women in STEM fields audience skews more female with an average age of 39.3, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Women in STEM fields fans

Demographic split for Women in STEM fields audience in United States
MetricValue
Female56.9%
Male43.1%
Average age39.3
Estimated audience size1,066,236

Audience persona

The typical Women in STEM fields fan in United States is more female, around 39.3 years old, with strong DIY Mentality tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Women in STEM fields in United States
RegionReachAffinity
California122,1291.04×
Texas107,9681.18×
Florida89,2451.24×
New York62,0551.04×
Illinois41,9531.18×
North Carolina38,6861.21×
Ohio38,4711.17×
Georgia38,3351.17×
Pennsylvania36,6001.02×
Michigan31,3551.12×
Virginia28,7691.11×
New Jersey28,5391.05×
Tennessee23,4501.1×
Indiana22,6981.17×
Massachusetts22,6231.08×
Washington22,0801.03×
Maryland19,1131.04×
South Carolina19,0921.19×
Missouri18,0551.05×
Colorado17,9561.07×
Louisiana17,7471.29×
Kentucky17,0681.28×
Minnesota15,2731×
Oklahoma14,1241.19×
Wisconsin14,0120.87×
Oregon13,0671.07×
Mississippi10,9281.24×
Connecticut10,8761.02×
Nevada10,7531.04×
Utah10,5591.11×
Arkansas9,7231.11×
Iowa9,7021.1×
Kansas8,3631×
New Mexico5,9251.11×
Idaho5,5861.04×
Hawaii5,3331.16×
West Virginia4,9481×
Nebraska4,8990.92×
New Hampshire4,0870.97×
Rhode Island3,2320.95×
Maine3,2250.84×
Washington, District of Columbia3,1340.98×
Delaware2,8860.98×
Montana2,8810.97×
South Dakota2,3270.94×
North Dakota1,8520.85×
Vermont1,7360.93×
Wyoming1,2010.76×
Arizona1820.01×
Alabama1230.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Women in STEM fields audience
BrandAffinityCategory
Stamp collecting18.42×Home & Garden
Governor of Michigan16.19×Politics & Society
Graham Greene13.31×Literature
Vocal harmony9.63×Music & Radio
Goop11.3×Internet & Social Media
Grinch8.29×Movies & TV
Hibachi14.15×Food & Beverages
headspace16.66×Health
Natural rubber3.59×Cars & Mobility
Wok10.63×Food & Beverages
Cherish (group)15.29×Music & Radio
Google Home9.01×Technology & Electronics
Emigrate (band)12.63×Music & Radio
Grace Slick11.98×Music & Radio
El Paso County, Colorado16.04×Travel & Leisure
Elsword20×Games
Hipster10.76×Politics & Society
Guitarist (magazine)12.28×Music & Radio
Fairy godmother7.92×Literature
Colorado River6.81×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Women in STEM fields audience
TraitClusterScore
DIY MentalityTHRILL3.71
Luxury OrientationPREMIUM3.71
Risk AppetiteTHRILL2.56
Early Adopter MentalityPOWER2.54
Community OrientationOPEN2.5
Career OrientationPOWER2.42

Worldwide distribution

Worldwide audience distribution share by country for Women in STEM fields
CountryShare
United States34.4%
South Africa15.8%
Spain8.2%

See Women in STEM fields audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Women in STEM fields have in United States?

Women in STEM fields has an estimated audience of 1,066,236 people in United States, concentrated in California and Texas.

What is the gender split and age of Women in STEM fields fans?

56.9% of Women in STEM fields fans are female, 43.1% are male, with an average age of 39.3 years.

Which brands do Women in STEM fields fans like most?

Women in STEM fields fans show strongest brand affinity for Stamp collecting (18.42×), Governor of Michigan (16.19×), and Graham Greene (13.31×) over the country average.

Where do Women in STEM fields fans live in United States?

Women in STEM fields fans in United States are most concentrated in California (reach 122,129), Texas (reach 107,968), and Florida (reach 89,245). These three regions account for the largest share of the active audience.

What other brands do Women in STEM fields fans also like?

Beyond Women in STEM fields itself, the audience over-indexes on Governor of Michigan (16.19×), Graham Greene (13.31×), Vocal harmony (9.63×), and Goop (11.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Women in STEM fields. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.