Wood drying Audience in United States

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Wood drying has an estimated audience of 360,121 people in United States. 41.5% are female, 58.5% are male, average age 48.1. Top regions: California, Florida, Texas. Top brand affinities: Governor of Michigan, Fairy godmother, Wok, Cherish (group), headspace.

The average Wood drying fan in United States is 48.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Governor of Michigan, Fairy godmother, Wok, with strongest over-indexing on Governor of Michigan (13.22× the country average). Demographically, the Wood drying audience skews more male with an average age of 48.1, and over-indexes on personality traits such as Risk Appetite, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Wood drying fans

Demographic split for Wood drying audience in United States
MetricValue
Female41.5%
Male58.5%
Average age48.1
Estimated audience size360,121

Audience persona

The typical Wood drying fan in United States is more male, around 48.1 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Wood drying in United States
RegionReachAffinity
California40,4221.02×
Florida23,1320.95×
Texas19,4960.63×
Minnesota13,5822.63×
New York11,6680.58×
Illinois10,7790.9×
Georgia7,2040.65×
Virginia6,8640.78×
North Carolina6,6700.62×
Pennsylvania6,5870.54×
Michigan6,4660.69×
Ohio6,2000.56×
Wisconsin5,5551.03×
Washington5,5520.77×
Maryland4,8210.78×
Massachusetts4,6530.66×
Indiana4,6230.7×
New Jersey4,5420.5×
Tennessee3,9550.55×
South Carolina3,9270.72×
Arizona3,5190.48×
Kentucky3,3950.75×
Alabama3,2860.65×
Missouri3,2420.56×
Louisiana3,1590.68×
Colorado2,8940.51×
Oregon2,8620.69×
Oklahoma2,5420.64×
Mississippi2,5080.85×
Arkansas2,4140.81×
Kansas2,3900.84×
Iowa2,1180.71×
Connecticut2,0850.58×
Nevada2,0700.59×
West Virginia2,0701.23×
Hawaii1,9791.28×
Idaho1,9121.06×
Montana1,8011.8×
South Dakota1,7782.14×
Utah1,7610.55×
North Dakota1,7312.34×
New Hampshire1,7061.2×
Wyoming1,6753.14×
Nebraska1,6700.92×
New Mexico1,6620.92×
Rhode Island1,6471.44×
Maine1,6461.28×
Vermont1,6202.56×
Delaware1,4751.48×
Washington, District of Columbia1,1541.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wood drying audience
BrandAffinityCategory
Governor of Michigan13.22×Politics & Society
Fairy godmother11.58×Literature
Wok9.96×Food & Beverages
Cherish (group)14.76×Music & Radio
headspace11.45×Health
Goop6.24×Internet & Social Media
El Paso County, Colorado14.36×Travel & Leisure
Product design1.97×Business & Career
Israel2.12×Travel & Leisure
Ira Glass17.22×Music & Radio
Cryptic crossword14.84×Technology & Electronics
Alaska1.62×Travel & Leisure
Goma16.36×Travel & Leisure
TV Fanatic9.17×Movies & TV
Hipster7.56×Politics & Society
Kikar HaShabbat12.48×News
Historic site2.58×Arts & Culture
Vocal harmony2.72×Music & Radio
Gift registry7.27×Kids & Family
Preta Gil11.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wood drying audience
TraitClusterScore
Risk AppetiteTHRILL1.95
DIY MentalityTHRILL1.62
Need for SecurityCONSERVATISM1.26
Quality AwarenessPREMIUM1.17
PatriotismCONSERVATISM1.16
Price SensitivityPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Wood drying
CountryShare
United States45.6%
United Kingdom42.3%
Canada3.7%

See Wood drying audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Wood drying have in United States?

Wood drying has an estimated audience of 360,121 people in United States, concentrated in California and Florida.

What is the gender split and age of Wood drying fans?

41.5% of Wood drying fans are female, 58.5% are male, with an average age of 48.1 years.

Which brands do Wood drying fans like most?

Wood drying fans show strongest brand affinity for Governor of Michigan (13.22×), Fairy godmother (11.58×), and Wok (9.96×) over the country average.

Where do Wood drying fans live in United States?

Wood drying fans in United States are most concentrated in California (reach 40,422), Florida (reach 23,132), and Texas (reach 19,496). These three regions account for the largest share of the active audience.

What other brands do Wood drying fans also like?

Beyond Wood drying itself, the audience over-indexes on Fairy godmother (11.58×), Wok (9.96×), Cherish (group) (14.76×), and headspace (11.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wood drying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.