Workweek and weekend Audience in United States
Workweek and weekend has an estimated audience of 7,423,300 people in United States. 60.2% are female, 39.8% are male, average age 38.5. Top regions: Florida, California, New York. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Goop, Wok, Cherish (group).
The average Workweek and weekend fan in United States is 38.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Workweek and weekend audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Travelling, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 3 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Workweek and weekend fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 38.5 |
| Estimated audience size | 7,423,300 |
Audience persona
The typical Workweek and weekend fan in United States is more female, around 38.5 years old, with strong Travelling tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 581,835 | 1.16× |
| California | 534,925 | 0.66× |
| New York | 492,392 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Governor of Michigan | 15.41× | Politics & Society |
| Goop | 10.3× | Internet & Social Media |
| Wok | 11.51× | Food & Beverages |
| Cherish (group) | 18.52× | Music & Radio |
| headspace | 14.92× | Health |
| Google Home | 10.28× | Technology & Electronics |
| Hibachi | 11.1× | Food & Beverages |
| Hipster | 13.51× | Politics & Society |
| Grace Slick | 12.26× | Music & Radio |
| Grinch | 5.39× | Movies & TV |
| Vocal harmony | 5.99× | Music & Radio |
| Fairy godmother | 8.75× | Literature |
| Historic site | 4.6× | Arts & Culture |
| TV Fanatic | 10.97× | Movies & TV |
| El Paso County, Colorado | 12.47× | Travel & Leisure |
| Kikar HaShabbat | 15.79× | News |
| Staycation | 3.09× | Home & Garden |
| Guitarist (magazine) | 10.31× | Music & Radio |
| Preta Gil | 18.47× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.26 |
| Career Orientation | POWER | 1.24 |
| Urban Lifestyle | OPEN | 1.23 |
| Indulgence | JOY | 1.21 |
| Price Sensitivity | PREMIUM | 1.19 |
| Family Orientation | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.3% |
| Spain | 5.3% |
See Workweek and weekend audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Workweek and weekend have in United States?
Workweek and weekend has an estimated audience of 7,423,300 people in United States, concentrated in Florida and California.
What is the gender split and age of Workweek and weekend fans?
60.2% of Workweek and weekend fans are female, 39.8% are male, with an average age of 38.5 years.
Which brands do Workweek and weekend fans like most?
Workweek and weekend fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (15.41×), and Goop (10.3×) over the country average.
Where do Workweek and weekend fans live in United States?
Workweek and weekend fans in United States are most concentrated in Florida (reach 581,835), California (reach 534,925), and New York (reach 492,392). These three regions account for the largest share of the active audience.
What other brands do Workweek and weekend fans also like?
Beyond Workweek and weekend itself, the audience over-indexes on Governor of Michigan (15.41×), Goop (10.3×), Wok (11.51×), and Cherish (group) (18.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Workweek and weekend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.