Rascasse Audience Intelligence

Yankees–Red Sox rivalry Fan Demographics in United States

Yankees–Red Sox rivalry has an estimated audience of 471K people in United States.

#599among teams in United States#3788in Sports

The average Yankees–Red Sox rivalry fan in United States is 44.0 years old, more male, and lives primarily in New York.

Interest is seasonal: June, September and October account for 78% of the year's searches, January is the quietest month.

Most fans live in New York, Massachusetts, New Jersey.

Top affinities include Boston Red Sox, New York Yankees, Philadelphia 76ers, with strongest over-indexing on Boston Red Sox (5.69× the country average).

Demographically, the Yankees–Red Sox rivalry audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

The typical Yankees–Red Sox rivalry fan in United States is more male, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Boston Red Sox.

Category: Sports · Type: Team

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
471K
in United States
Gender
4.3%♀
95.7% male
Age
44.0
average years
Country rank
#39566
among all objects in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Yankees–Red Sox rivalry fans

4.3% are female, 95.7% are male, average age 44.0.

Fig. 02

Gender split

4.3%
Female
95.7%
Male
Demographic split for Yankees–Red Sox rivalry audience in United States
MetricValue
Female4.3%
Male95.7%
Average age44.0
Estimated audience size471K
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Yankees–Red Sox rivalry audience in United States
Age bracketShare%
16-2416%
25-3413%
35-4416%
45-5425%
55+31%
Fig. 04

Worldwide distribution

51.4%

of the worldwide Yankees–Red Sox rivalry audience comes from United States.

Worldwide audience distribution share by country for Yankees–Red Sox rivalry
CountryShare
United States51.4%
Japan21.8%
Dominican Republic7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Yankees–Red Sox rivalry fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~30K5.27×
02Massachusetts~40K4.28×
03New York~100K3.63×
04Rhode Island~5K3.41×
05New Jersey~40K3.00×
06New Hampshire~4K2.34×
07Vermont~2K2.28×
08Maine~4K2.04×
09Washington, District of Columbia~1K1.22×
10Florida~40K1.17×
11Pennsylvania~20K1.08×
12Delaware~1K0.97×
13Alaska<1K0.83×
14South Dakota~1K0.81×
15Montana~1K0.80×
16North Dakota<1K0.80×
17North Carolina~10K0.78×
18Virginia~9K0.78×
19Maryland~6K0.73×
20West Virginia~2K0.73×
21New Mexico~2K0.72×
22Nebraska~2K0.72×
23South Carolina~5K0.70×
24Hawaii~1K0.70×
25Utah~3K0.68×
26Nevada~3K0.67×
27Idaho~2K0.67×
28Colorado~5K0.64×
29Iowa~3K0.63×
30Mississippi~3K0.63×
31Kentucky~4K0.62×
32Louisiana~4K0.61×
33Arkansas~3K0.61×
34Kansas~3K0.61×
35Arizona~6K0.59×
36Indiana~6K0.59×
37Tennessee~6K0.58×
38Oklahoma~3K0.56×
39Wisconsin~4K0.54×
40Alabama~4K0.53×
41Oregon~3K0.53×
42Illinois~9K0.52×
43Washington~6K0.52×
44California~30K0.51×
45Ohio~8K0.51×
46Texas~20K0.50×
47Georgia~8K0.49×
48Missouri~4K0.48×
49Minnesota~4K0.46×
50Michigan~6K0.43×
Fig. 06

Affinity by region

Affinity by region — Yankees–Red Sox rivalry, United States
0.43×1.00×5.27×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Yankees–Red Sox rivalry audience vs. the country average
#·InterestCategoryAffinity×
01Boston Red SoxSports5.69×
02New York YankeesSports3.44×
03Philadelphia 76ersSports3.16×
04New York KnicksSports3.13×
05NickelodeonKids & Family2.76×
06Adam SandlerMovies & TV2.59×
07Boston CelticsSports2.39×
08Burger KingFood & Beverages2.36×
09Puzzle video gamesGames2.32×
10XboxGames2.27×
11Card gamesGames2.21×
12GameStopGames2.14×
13Dunkin' DonutsFood & Beverages2.11×
14Horror moviesMovies & TV1.88×
15WWESports1.88×
16Golden State WarriorsSports1.87×
17American footballSports1.80×
18BaseballSports1.73×
19BeerFood & Beverages1.70×
20SmartphonesTechnology & Electronics1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Yankees–Red Sox rivalry audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Yankees–Red Sox rivalry audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.67×
Early Adopter MentalityPOWER1.20×
Career OrientationPOWER1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Yankees–Red Sox rivalry audience vs. the country average · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.38×
Risk AppetiteTHRILL0.45×
SustainabilityBALANCE0.50×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Yankees–Red Sox rivalry over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/yankeesred-sox-rivalry-111767” · Methodology