Rascasse Audience Intelligence

Yankees–Red Sox rivalry Audience in United States

A data profile of the people who buy, follow and care about Yankees–Red Sox rivalry in United States — modelled from more than twelve digital signal sources. Yankees–Red Sox rivalry has an estimated audience of 474,744 people in United States.

#609among Team in United States#3698in Sports

The average Yankees–Red Sox rivalry fan in United States is 43.2 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Massachusetts, Florida.

Top brand affinities include Boston Red Sox, New York Yankees, Burger King, with strongest over-indexing on Boston Red Sox (5.69× the country average).

Demographically, the Yankees–Red Sox rivalry audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yankees–Red Sox rivalry fan in United States is more male, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Boston Red Sox.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yankees–Red Sox rivalry profile in United States.

Audience size
475K
in United States
Gender
4.3%♀
95.7% male
Age
43.2
average years
Country rank
#37782
Team in United States
Fig. 01

Search interest · 12-month trend

-83%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yankees–Red Sox rivalry fans

4.3% are female, 95.7% are male, average age 43.2.

Fig. 02

Gender split

4.3%
Female
95.7%
Male
Demographic split for Yankees–Red Sox rivalry audience in United States
MetricValue
Female4.3%
Male95.7%
Average age43.2
Estimated audience size474,744
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Yankees–Red Sox rivalry audience in United States
Age bracketShare%
16-1916%
20-2913%
30-3916%
40-4925%
50+31%
Fig. 04

Worldwide distribution

52.3%

of the worldwide Yankees–Red Sox rivalry audience comes from United States.

Worldwide audience distribution share by country for Yankees–Red Sox rivalry
CountryShare
United States52.3%
Japan23.1%
Dominican Republic7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yankees–Red Sox rivalry audience in United States is strongest.

Fig. 05

Top regions by affinity

Yankees–Red Sox rivalry fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~50K5.27×
02Massachusetts~70K4.28×
03New York~200K3.63×
04Rhode Island~9K3.41×
05New Jersey~70K3.00×
06New Hampshire~8K2.34×
07Vermont~3K2.28×
08Maine~6K2.04×
09Washington, District of Columbia~3K1.22×
10Florida~70K1.17×
11Pennsylvania~30K1.08×
12Delaware~2K0.97×
13Alaska~2K0.83×
14South Dakota~2K0.81×
15Montana~2K0.80×
16North Dakota~1K0.80×
17North Carolina~20K0.78×
18Virginia~20K0.78×
19Maryland~10K0.73×
20West Virginia~3K0.73×
21New Mexico~3K0.72×
22Nebraska~3K0.72×
23South Carolina~9K0.70×
24Hawaii~3K0.70×
25Utah~5K0.68×
26Nevada~6K0.67×
27Idaho~3K0.67×
28Colorado~9K0.64×
29Iowa~5K0.63×
30Mississippi~5K0.63×
31Kentucky~7K0.62×
32Louisiana~7K0.61×
33Arkansas~4K0.61×
34Kansas~4K0.61×
35Arizona~10K0.59×
36Indiana~9K0.59×
37Tennessee~10K0.58×
38Oklahoma~5K0.56×
39Wisconsin~7K0.54×
40Alabama~6K0.53×
41Oregon~5K0.53×
42Illinois~20K0.52×
43Washington~9K0.52×
44California~50K0.51×
45Ohio~10K0.51×
46Texas~40K0.50×
47Georgia~10K0.49×
48Missouri~7K0.48×
49Minnesota~6K0.46×
50Michigan~10K0.43×
Fig. 06

Affinity by region

Affinity by region — Yankees–Red Sox rivalry, United States
0.43×1.00×5.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yankees–Red Sox rivalry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yankees–Red Sox rivalry audience
#·InterestCategoryAffinity×
01Boston Red SoxSports5.69×
02New York YankeesSports3.44×
03Philadelphia 76ersSports3.16×
04New York KnicksSports3.13×
05NickelodeonMovies & TV2.76×
06Boston CelticsSports2.39×
07Burger KingFood & Beverages2.36×
08Puzzle video gamesGames2.32×
09Card gamesGames2.21×
10GameStopGames2.14×
11Dunkin' DonutsFood & Beverages2.11×
12Role-playing gamesGames1.95×
13Horror moviesMovies & TV1.88×
14WWESports1.88×
15Golden State WarriorsSports1.87×
16American footballSports1.80×
17BaseballSports1.73×
18BeerFood & Beverages1.70×
19HBOMovies & TV1.65×
20SmartphonesTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yankees–Red Sox rivalry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yankees–Red Sox rivalry audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.67×
Early Adopter MentalityPOWER1.20×
Career OrientationPOWER1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yankees–Red Sox rivalry audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.38×
Risk AppetiteTHRILL0.45×
SustainabilityBALANCE0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yankees–Red Sox rivalry have in United States?

Yankees–Red Sox rivalry has an estimated audience of 474,744 people in United States, concentrated in New York and Massachusetts.

02

What is the gender split and age of Yankees–Red Sox rivalry fans?

4.3% of Yankees–Red Sox rivalry fans are female, 95.7% are male, with an average age of 43.2 years.

03

Which brands do Yankees–Red Sox rivalry fans like most?

Yankees–Red Sox rivalry fans show strongest brand affinity for Boston Red Sox (5.69×), New York Yankees (3.44×), and Burger King (2.36×) over the country average.

04

Where do Yankees–Red Sox rivalry fans live in United States?

Yankees–Red Sox rivalry fans in United States are most concentrated in New York (reach ~200K), Massachusetts (reach ~70K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Yankees–Red Sox rivalry fans also like?

Beyond Yankees–Red Sox rivalry itself, the audience over-indexes on New York Yankees (3.44×), Burger King (2.36×), American football (1.8×), and Baseball (1.73×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Yankees–Red Sox rivalry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yankees–Red Sox rivalry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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