YouVersion Audience in United States

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YouVersion has an estimated audience of 698,885 people in United States. 68.7% are female, 31.3% are male, average age 44.9. Top regions: Texas, Florida, California. Top brand affinities: UK garage, Lulu 黃路梓茵, Emperor Entertainment Group, Stamp collecting, Rossmann.

The average YouVersion fan in United States is 44.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include UK garage, Lulu 黃路梓茵, Emperor Entertainment Group, with strongest over-indexing on UK garage (19.98× the country average). Demographically, the YouVersion audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Spirituality, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Website / Newspaper / Magazine

Demographics of YouVersion fans

Demographic split for YouVersion audience in United States
MetricValue
Female68.7%
Male31.3%
Average age44.9
Estimated audience size698,885

Audience persona

The typical YouVersion fan in United States is more female, around 44.9 years old, with strong Spirituality tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for YouVersion in United States
RegionReachAffinity
Texas75,9811.26×
Florida54,0031.14×
California51,7570.67×
Georgia32,2701.5×
North Carolina26,6681.27×
Ohio22,3621.04×
New York22,2470.57×
Tennessee21,9751.57×
Virginia20,5431.21×
Oklahoma19,9272.57×
Illinois19,6290.84×
Pennsylvania19,2960.82×
Michigan17,5700.96×
Indiana16,4871.29×
Missouri15,7871.4×
Alabama14,1221.45×
South Carolina14,0651.34×
Arizona12,8740.9×
Maryland12,4021.03×
Washington11,6450.83×
Colorado11,1521.01×
Louisiana10,8151.2×
Minnesota9,4680.95×
Arkansas9,2931.61×
Kentucky9,2411.05×
New Jersey9,1960.52×
Massachusetts8,8340.64×
Oregon7,6810.96×
Wisconsin7,5830.72×
Kansas7,3931.34×
Mississippi7,0551.23×
Iowa5,5600.97×
Nevada4,7970.71×
Connecticut3,6980.53×
Idaho3,5241.01×
Montana3,3441.72×
Nebraska3,1020.88×
Hawaii3,0371.01×
New Mexico2,8090.8×
West Virginia2,7540.85×
South Dakota2,4141.49×
Utah2,0270.32×
Delaware1,5330.8×
Washington, District of Columbia1,4760.7×
Maine1,3460.54×
Alaska1,3460.9×
New Hampshire1,3240.48×
North Dakota1,1990.84×
Rhode Island8670.39×
Wyoming8120.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for YouVersion audience
BrandAffinityCategory
UK garage19.98×Music & Radio
Lulu 黃路梓茵8.71×Movies & TV
Emperor Entertainment Group19.98×Business & Career
Stamp collecting5.12×Home & Garden
Rossmann19.98×Shopping
FOX 10 Phoenix19.98×Movies & TV
Pro-Ject3.41×Music & Radio
Goop4.28×Internet & Social Media
Muscatine, Iowa19.98×
Buckhannon, West Virginia19.98×Travel & Leisure
Bank account1.8×Business & Career
Wok4.43×Food & Beverages
ABC15 Arizona19.98×Movies & TV
headspace5.96×Health
Governor of Michigan4.65×Politics & Society
Grinch2.49×Movies & TV
Hibachi4.58×Food & Beverages
Historic site2.48×Arts & Culture
Regional styles of Mexican music1.59×Music & Radio
Fairy godmother4.06×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by YouVersion audience
TraitClusterScore
SpiritualityBALANCE1.67
DIY MentalityTHRILL1.29
Community OrientationOPEN1.26
MindfulnessBALANCE1.23
Family OrientationCONSERVATISM1.21
Need for SecurityCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for YouVersion
CountryShare
United States43.4%
Italy6.1%
Brazil5.8%

See YouVersion audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does YouVersion have in United States?

YouVersion has an estimated audience of 698,885 people in United States, concentrated in Texas and Florida.

What is the gender split and age of YouVersion fans?

68.7% of YouVersion fans are female, 31.3% are male, with an average age of 44.9 years.

Which brands do YouVersion fans like most?

YouVersion fans show strongest brand affinity for UK garage (19.98×), Lulu 黃路梓茵 (8.71×), and Emperor Entertainment Group (19.98×) over the country average.

Where do YouVersion fans live in United States?

YouVersion fans in United States are most concentrated in Texas (reach 75,981), Florida (reach 54,003), and California (reach 51,757). These three regions account for the largest share of the active audience.

What other brands do YouVersion fans also like?

Beyond YouVersion itself, the audience over-indexes on Lulu 黃路梓茵 (8.71×), Emperor Entertainment Group (19.98×), Stamp collecting (5.12×), and Rossmann (19.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for YouVersion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.