Zipper Audience in United States

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Zipper has an estimated audience of 6,638,452 people in United States. 67.9% are female, 32.1% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Product design, Historic site, Goop, Fairy godmother, Home equity.

The average Zipper fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Historic site, Goop, with strongest over-indexing on Product design (5.08× the country average). Demographically, the Zipper audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Zipper fans

Demographic split for Zipper audience in United States
MetricValue
Female67.9%
Male32.1%
Average age40.2
Estimated audience size6,638,452

Audience persona

The typical Zipper fan in United States is more female, around 40.2 years old, with strong Sustainability tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Zipper in United States
RegionReachAffinity
California942,4911.29×
Texas558,6040.98×
Florida461,7761.03×
New York440,2891.19×
Illinois233,7841.06×
Pennsylvania215,4560.96×
Georgia195,8810.96×
New Jersey191,6651.14×
Michigan183,3911.06×
Washington174,1991.31×
North Carolina172,1640.86×
Ohio168,4990.82×
Virginia154,1550.95×
Arizona138,0471.02×
Massachusetts134,0341.02×
Indiana128,4541.06×
Maryland127,0101.11×
Tennessee114,2450.86×
Minnesota107,2101.13×
Oregon106,2511.4×
Wisconsin99,7261×
Colorado94,6950.91×
Missouri89,6580.84×
South Carolina80,8780.81×
Louisiana80,4710.94×
Oklahoma76,0781.03×
Utah71,3181.2×
Alabama69,8660.75×
Nevada67,6811.05×
Kentucky66,7930.8×
Connecticut64,6620.97×
Iowa57,1571.05×
Kansas51,2400.98×
Arkansas47,9440.88×
Mississippi43,8880.8×
Idaho36,6601.1×
New Mexico35,8981.08×
Nebraska33,7091.01×
Hawaii32,1151.13×
New Hampshire25,8540.99×
Maine25,0881.06×
West Virginia22,8830.74×
Rhode Island22,4821.06×
Montana18,2480.99×
Delaware17,6630.96×
Washington, District of Columbia16,5890.83×
South Dakota15,7791.03×
Alaska14,1861×
North Dakota13,4790.99×
Vermont10,9890.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zipper audience
BrandAffinityCategory
Product design5.08×Business & Career
Historic site6.15×Arts & Culture
Goop4.62×Internet & Social Media
Fairy godmother6.15×Literature
Home equity1.58×Home & Garden
Governor of Michigan5.85×Politics & Society
JDSU2.24×Business & Career
headspace6.03×Health
Google Home3.68×Technology & Electronics
Cherish (group)6.15×Music & Radio
Women's empowerment2.33×Politics & Society
Wok3.53×Food & Beverages
Vocal harmony2.41×Music & Radio
Hibachi4.1×Food & Beverages
Grace Slick4.5×Music & Radio
Grinch1.98×Movies & TV
Mathcore3.32×Music & Radio
Cam Ward1.57×Sports
Hardik Pandya6.15×Sports
Hipster3.78×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zipper audience
TraitClusterScore
SustainabilityBALANCE1.43
CreativityOPEN1.28
Price SensitivityPREMIUM1.28
Luxury OrientationPREMIUM1.24
TravellingTHRILL1.2
Design AffinityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Zipper
CountryShare
United States19.0%
Taiwan9.0%
Thailand7.1%

See Zipper audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Zipper have in United States?

Zipper has an estimated audience of 6,638,452 people in United States, concentrated in California and Texas.

What is the gender split and age of Zipper fans?

67.9% of Zipper fans are female, 32.1% are male, with an average age of 40.2 years.

Which brands do Zipper fans like most?

Zipper fans show strongest brand affinity for Product design (5.08×), Historic site (6.15×), and Goop (4.62×) over the country average.

Where do Zipper fans live in United States?

Zipper fans in United States are most concentrated in California (reach 942,491), Texas (reach 558,604), and Florida (reach 461,776). These three regions account for the largest share of the active audience.

What other brands do Zipper fans also like?

Beyond Zipper itself, the audience over-indexes on Historic site (6.15×), Goop (4.62×), Fairy godmother (6.15×), and Home equity (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zipper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.