A data profile of the people who buy, follow and care about Optics in South Africa — modelled from more than twelve digital signal sources. Optics has an estimated audience of 1,389,337 people in South Africa.
Optics has an estimated audience of 1,389,337 people in South Africa. 56.1% are female, 43.9% are male, average age 37.5. Top brand affinities: Hostel, Zoo, Birkenstock, The Championships, Wimbledon, Garden centre.
Top brand affinities include Hostel, Zoo, Birkenstock, with strongest over-indexing on Hostel (1.69× the country average).
Demographically, the Optics audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Travelling.
The typical Optics fan in South Africa is more female, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Hostel.
The key figures that characterise the Optics profile in South Africa.
56.1% are female, 43.9% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 37.5 |
| Estimated audience size | 1,389,337 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Optics audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
The strongest cross-interests of the Optics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AS Saint-Étienne | Sports | 1.79× | ||
| 02 | Social shopping | Shopping | 1.73× | ||
| 03 | Kate Winslet | Movies & TV | 1.70× | ||
| 04 | Hostel | Travel & Leisure | 1.69× | ||
| 05 | Tom Hardy | Movies & TV | 1.68× | ||
| 06 | Emma Watson | Movies & TV | 1.67× | ||
| 07 | Maternity clothing | Fashion & Accessoires | 1.67× | ||
| 08 | Quadcopter | Technology & Electronics | 1.65× | ||
| 09 | Kate Hudson | Movies & TV | 1.59× | ||
| 10 | United Airlines | Travel & Leisure | 1.58× | ||
| 11 | Patagonia | Fashion & Accessoires | 1.58× | ||
| 12 | NASCAR | Sports | 1.57× | ||
| 13 | Dropbox (service) | Technology & Electronics | 1.56× | ||
| 14 | Ice skating | Sports | 1.56× | ||
| 15 | The Championships, Wimbledon | Sports | 1.53× | ||
| 16 | Zoo | Kids & Family | 1.52× | ||
| 17 | Birkenstock | Fashion & Accessoires | 1.52× | ||
| 18 | Anne Hathaway | Movies & TV | 1.52× | ||
| 19 | Contact lens | Health | 1.52× | ||
| 20 | Garden centre | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.34× | |
| Travelling | THRILL | 1.22× | |
| Pet Ownership | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Risk Appetite | THRILL | 0.74× | |
| Social Media Usage | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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