A data profile of the people who buy, follow and care about Optics in Australia — modelled from more than twelve digital signal sources. Optics has an estimated audience of 4,628,046 people in Australia.
Optics has an estimated audience of 4,628,046 people in Australia. 57.4% are female, 42.6% are male, average age 43.3. Top brand affinities: Hobby, Wikipedia, Blanket, Flickr, Oakley.
Top brand affinities include Hobby, Wikipedia, Blanket, with strongest over-indexing on Hobby (1.59× the country average).
Demographically, the Optics audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Extroversion, Tradition.
The typical Optics fan in Australia is more female, around 43.3 years old, with strong Extroversion tendencies and a notable affinity for Hobby.
The key figures that characterise the Optics profile in Australia.
57.4% are female, 42.6% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 43.3 |
| Estimated audience size | 4,628,046 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Optics audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
The strongest cross-interests of the Optics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oakley | Fashion & Accessoires | 2.16× | ||
| 02 | Zooey Deschanel | Movies & TV | 2.07× | ||
| 03 | Microscope | Health | 2.05× | ||
| 04 | Italo disco | Music & Radio | 2.03× | ||
| 05 | Metal detector | Home & Garden | 1.78× | ||
| 06 | Wikipedia | Internet & Social Media | 1.75× | ||
| 07 | Medicinal plants | Health | 1.74× | ||
| 08 | Blanket | Home & Garden | 1.71× | ||
| 09 | Alfa Romeo | Cars & Mobility | 1.70× | ||
| 10 | Beetlejuice | Movies & TV | 1.69× | ||
| 11 | Telescope | Home & Garden | 1.64× | ||
| 12 | Sharon Stone | Movies & TV | 1.61× | ||
| 13 | Duvet | Home & Garden | 1.60× | ||
| 14 | Hobby | Home & Garden | 1.59× | ||
| 15 | New Testament | Politics & Society | 1.58× | ||
| 16 | Flickr | Internet & Social Media | 1.56× | ||
| 17 | Dehumidifier | Home & Garden | 1.55× | ||
| 18 | Quadcopter | Technology & Electronics | 1.55× | ||
| 19 | Body painting | Beauty & Wellness | 1.52× | ||
| 20 | Flightradar24 | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.23× | |
| Tradition | CONSERVATISM | 1.18× | |
| Community Orientation | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| Social Media Usage | JOY | 0.89× | |
| Quality Awareness | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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