A data profile of the people who buy, follow and care about Trade in South Africa — modelled from more than twelve digital signal sources. Trade has an estimated audience of 2,140,640 people in South Africa.
Trade has an estimated audience of 2,140,640 people in South Africa. 47.0% are female, 53.0% are male, average age 37.5. Top brand affinities: Toyota RAV4, Hyundai Tucson, BMW X3, BMW 1 Series, Cruise control.
Top brand affinities include Toyota RAV4, Hyundai Tucson, BMW X3, with strongest over-indexing on Toyota RAV4 (1.59× the country average).
Demographically, the Trade audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Risk Appetite.
The typical Trade fan in South Africa is balanced, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Toyota RAV4.
The key figures that characterise the Trade profile in South Africa.
47.0% are female, 53.0% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 37.5 |
| Estimated audience size | 2,140,640 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 21% |
of the worldwide Trade audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
The strongest cross-interests of the Trade audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toyota C-HR | Cars & Mobility | 1.62× | ||
| 02 | Toyota RAV4 | Cars & Mobility | 1.59× | ||
| 03 | Cruise control | Cars & Mobility | 1.59× | ||
| 04 | Nissan Juke | Cars & Mobility | 1.59× | ||
| 05 | Day trader | Business & Career | 1.59× | ||
| 06 | BMW X4 | Cars & Mobility | 1.59× | ||
| 07 | Vehicle leasing | Cars & Mobility | 1.55× | ||
| 08 | Audi Q5 | Cars & Mobility | 1.54× | ||
| 09 | Hyundai Tucson | Cars & Mobility | 1.53× | ||
| 10 | BMW X3 | Cars & Mobility | 1.53× | ||
| 11 | BMW 1 Series | Cars & Mobility | 1.53× | ||
| 12 | Volkswagen Caddy | Cars & Mobility | 1.53× | ||
| 13 | Volkswagen Touran | Cars & Mobility | 1.53× | ||
| 14 | BMW X1 | Cars & Mobility | 1.52× | ||
| 15 | Hyundai i30 | Cars & Mobility | 1.52× | ||
| 16 | GMC | Cars & Mobility | 1.52× | ||
| 17 | Electric motorcycles and scooters | Cars & Mobility | 1.51× | ||
| 18 | Cadillac | Cars & Mobility | 1.51× | ||
| 19 | Volkswagen Touareg | Cars & Mobility | 1.50× | ||
| 20 | Nissan X-Trail | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.17× | |
| Risk Appetite | THRILL | 1.17× | |
| Career Orientation | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Social Media Usage | JOY | 0.84× | |
| Extroversion | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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