A data profile of the people who buy, follow and care about Trade in Indonesia — modelled from more than twelve digital signal sources. Trade has an estimated audience of 3,553,024 people in Indonesia.
Trade has an estimated audience of 3,553,024 people in Indonesia. 39.4% are female, 60.6% are male, average age 36.2. Top brand affinities: Telegram, LinkedIn, Home business, Lottery, Online chat.
Top brand affinities include Telegram, LinkedIn, Home business, with strongest over-indexing on Telegram (2.07× the country average).
Demographically, the Trade audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Risk Appetite, Sustainability.
The typical Trade fan in Indonesia is more male, around 36.2 years old, with strong Risk Appetite tendencies and a notable affinity for Telegram.
The key figures that characterise the Trade profile in Indonesia.
39.4% are female, 60.6% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 36.2 |
| Estimated audience size | 3,553,024 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 31% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Trade audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
The strongest cross-interests of the Trade audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Subway | Food & Beverages | 2.87× | ||
| 02 | Electronic trading platform | Business & Career | 2.59× | ||
| 03 | NASDAQ | Business & Career | 2.45× | ||
| 04 | Day trading | Business & Career | 2.39× | ||
| 05 | Innovation | Business & Career | 2.17× | ||
| 06 | Lottery | Games | 2.08× | ||
| 07 | Telegram | Internet & Social Media | 2.07× | ||
| 08 | Self-employment | Business & Career | 1.98× | ||
| 09 | Home business | Business & Career | 1.89× | ||
| 10 | Health insurance | Business & Career | 1.85× | ||
| 11 | Vehicle insurance | Cars & Mobility | 1.81× | ||
| 12 | Passive income | Business & Career | 1.75× | ||
| 13 | Crowdfunding | Business & Career | 1.73× | ||
| 14 | Stock market | Business & Career | 1.68× | ||
| 15 | Online chat | Technology & Electronics | 1.64× | ||
| 16 | Linux | Technology & Electronics | 1.64× | ||
| 17 | Life insurance | Business & Career | 1.63× | ||
| 18 | Baccarat | Games | 1.59× | ||
| 19 | Internet & Social Media | 1.52× | |||
| 20 | Casual game | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.62× | |
| Sustainability | BALANCE | 1.42× | |
| Need for Security | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.66× | |
| Creativity | OPEN | 0.72× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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