Rascasse Audience Intelligence

Ottawa Senators Fan Demographics in United States

Ottawa Senators has an estimated audience of 1.6M people in United States.

#45among Ice hockey in United States
#268among teams in United States#1491in Sports

The average Ottawa Senators fan in United States is 38.5 years old, more male, and lives primarily in New York.

By number of fans, Ottawa Senators ranks #31 among the 33 NHL teams in United States — 0.5× the group median.

Women make up 31.6% of the fan base, 3.1 percentage points fewer than the group average.

Compared with the other 32 NHL teams, Ottawa Senators fans stand out for their interest in Los Angeles Chargers and Jack Hughes.

In Q2/2026, search interest was +65.5% on the same quarter a year earlier; the median across the group was +16.9%.

Interest is seasonal: January, March and April account for 47% of the year's searches, August is the quietest month.

Most fans live in New York, Florida, Michigan.

Top affinities include Calgary Flames, Connor McDavid, Toronto Maple Leafs, with strongest over-indexing on Calgary Flames (292.68× the country average).

Demographically, the Ottawa Senators audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Community Orientation, Sports Activity.

The typical Ottawa Senators fan in United States is more male, around 38.5 years old, with strong Community Orientation tendencies and a notable affinity for Calgary Flames.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in United States
Gender
31.6%♀
68.4% male
Age
38.5
average years
Country rank
#16509
among all objects in United States
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Ottawa Senators fans

31.6% are female, 68.4% are male, average age 38.5.

Fig. 02

Gender split

31.6%
Female
68.4%
Male
Demographic split for Ottawa Senators audience in United States
MetricValue
Female31.6%
Male68.4%
Average age38.5
Estimated audience size1.6M
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Ottawa Senators audience in United States
Age bracketShare%
16-2426%
25-3417%
35-4418%
45-5420%
55+19%
Fig. 04

Worldwide distribution

25.4%

of the worldwide Ottawa Senators audience comes from United States.

Worldwide audience distribution share by country for Ottawa Senators
CountryShare
Canada61.4%
United States25.4%
Germany1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ottawa Senators fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~90K2.65×
02Michigan~100K2.63×
03New Hampshire~20K2.46×
04Maine~10K2.15×
05Vermont~7K2.13×
06Rhode Island~10K1.90×
07New York~200K1.89×
08North Dakota~7K1.79×
09Pennsylvania~100K1.57×
10Florida~200K1.51×
11Nevada~20K1.30×
12Minnesota~40K1.29×
13New Jersey~50K1.18×
14Colorado~30K1.16×
15Delaware~6K1.14×
16Connecticut~20K1.10×
17Washington, District of Columbia~4K1.08×
18North Carolina~60K1.04×
19Ohio~60K0.99×
20Missouri~30K0.89×
21Illinois~50K0.83×
22Maryland~20K0.83×
23Montana~4K0.82×
24Virginia~30K0.81×
25Utah~10K0.76×
26South Carolina~20K0.74×
27Alaska~3K0.72×
28Iowa~10K0.71×
29West Virginia~6K0.70×
30Tennessee~20K0.69×
31South Dakota~3K0.69×
32Arizona~30K0.68×
33Wisconsin~20K0.68×
34Mississippi~10K0.67×
35Hawaii~5K0.65×
36Washington~20K0.63×
37Indiana~20K0.63×
38Nebraska~6K0.63×
39Idaho~5K0.59×
40Louisiana~10K0.57×
41Kentucky~10K0.57×
42Kansas~8K0.56×
43California~100K0.51×
44Alabama~10K0.51×
45New Mexico~5K0.48×
46Arkansas~7K0.47×
47Georgia~20K0.45×
48Oregon~9K0.45×
49Texas~50K0.43×
50Oklahoma~8K0.42×
Fig. 06

Affinity by region

Affinity by region — Ottawa Senators, United States
0.42×1.00×2.65×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ottawa Senators audience vs. the country average
#·InterestCategoryAffinity×
01Calgary FlamesSports292.68×
02Connor McDavidSports151.98×
03Toronto Maple LeafsSports109.84×
04Montreal CanadiensSports101.92×
05Florida PanthersSports94.69×
06New Jersey DevilsSports67.07×
07New York IslandersSports60.13×
08Columbus Blue JacketsSports58.34×
09Edmonton OilersSports57.82×
10Buffalo SabresSports52.49×
11Nashville PredatorsSports51.90×
12Stanley Cup playoffsSports47.22×
13Los Angeles ChargersSports45.12×
14Sidney CrosbySports44.72×
15USA HockeySports44.16×
16Dallas StarsSports43.90×
17Colorado AvalancheSports42.86×
18Los Angeles KingsSports41.24×
19NHL (video game series)Games35.47×
20Jack HughesSports35.32×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ottawa Senators audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ottawa Senators audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.77×
Sports ActivityPOWER1.41×
PatriotismCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ottawa Senators audience vs. the country average · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.82×
Luxury OrientationPREMIUM0.91×
Quality AwarenessPREMIUM0.98×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ottawa Senators over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/ottawa-senators-3285” · Methodology