Rascasse Audience Intelligence

Calgary Flames Fan Demographics in United States

Calgary Flames has an estimated audience of 1.4M people in United States.

#50among Ice hockey in United States
#300among teams in United States#1727in Sports

The average Calgary Flames fan in United States is 36.5 years old, more male, and lives primarily in California.

By number of fans, Calgary Flames ranks #32 among the 33 NHL teams in United States — 0.4× the group median.

Its fans are 1.9 years younger than the group average of 38.4.

In Q2/2026, search interest was −64.9% on the same quarter a year earlier; the median across the group was +16.9%.

Interest is seasonal: March, April and May account for 39% of the year's searches, August is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include Montreal Canadiens, Connor McDavid, Florida Panthers, with strongest over-indexing on Montreal Canadiens (209.91× the country average).

Demographically, the Calgary Flames audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

The typical Calgary Flames fan in United States is more male, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for Montreal Canadiens.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.4M
in United States
Gender
34.2%♀
65.8% male
Age
36.5
average years
Country rank
#18799
among all objects in United States
Fig. 01

Search interest · 12-month trend

-65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Calgary Flames fans

34.2% are female, 65.8% are male, average age 36.5.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for Calgary Flames audience in United States
MetricValue
Female34.2%
Male65.8%
Average age36.5
Estimated audience size1.4M
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Calgary Flames audience in United States
Age bracketShare%
16-2430%
25-3419%
35-4418%
45-5418%
55+15%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Calgary Flames audience comes from United States.

Worldwide audience distribution share by country for Calgary Flames
CountryShare
Canada55.8%
United States26.5%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Calgary Flames fans by region: top regions in United States
#RegionReachAffinity×
01Montana~20K3.81×
02Nevada~30K2.15×
03Missouri~50K2.10×
04Arizona~60K1.80×
05Hawaii~9K1.58×
06Minnesota~40K1.54×
07Utah~20K1.50×
08Colorado~30K1.45×
09North Dakota~4K1.35×
10Washington~40K1.29×
11Massachusetts~40K1.28×
12Idaho~9K1.20×
13New York~100K1.19×
14Rhode Island~5K1.17×
15Pennsylvania~60K1.08×
16New Hampshire~6K1.08×
17South Dakota~4K1.08×
18New Jersey~40K1.07×
19Illinois~60K1.05×
20Michigan~40K1.04×
21Wyoming~2K0.99×
22Florida~80K0.92×
23Alaska~3K0.92×
24Mississippi~10K0.89×
25Maine~5K0.89×
26Washington, District of Columbia~3K0.89×
27California~100K0.87×
28Iowa~10K0.87×
29Connecticut~10K0.82×
30Ohio~40K0.81×
31Delaware~3K0.80×
32North Carolina~30K0.73×
33Tennessee~20K0.73×
34Wisconsin~20K0.72×
35Oregon~10K0.69×
36Maryland~20K0.68×
37Indiana~20K0.67×
38Virginia~20K0.66×
39Texas~60K0.63×
40Louisiana~10K0.61×
41Kansas~7K0.61×
42Nebraska~5K0.60×
43West Virginia~4K0.60×
44New Mexico~5K0.58×
45South Carolina~10K0.56×
46Kentucky~10K0.54×
47Alabama~10K0.53×
48Georgia~20K0.52×
49Arkansas~6K0.50×
50Oklahoma~8K0.47×
Fig. 06

Affinity by region

Affinity by region — Calgary Flames, United States
0.47×1.00×3.81×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Calgary Flames audience vs. the country average
#·InterestCategoryAffinity×
01Montreal CanadiensSports209.91×
02Connor McDavidSports174.78×
03Florida PanthersSports158.46×
04Ottawa SenatorsSports157.04×
05Toronto Maple LeafsSports122.03×
06New Jersey DevilsSports112.24×
07Edmonton OilersSports103.68×
08Vancouver CanucksSports101.40×
09Columbus Blue JacketsSports97.64×
10Nashville PredatorsSports93.05×
11New York IslandersSports91.48×
12Stanley Cup playoffsSports91.19×
13Buffalo SabresSports79.86×
14Dallas StarsSports79.59×
15Los Angeles KingsSports73.94×
16USA HockeySports73.89×
17Colorado AvalancheSports71.73×
18Sidney CrosbySports71.43×
19NHL (video game series)Games65.96×
20Jack HughesSports58.28×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Calgary Flames audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Calgary Flames audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.01×
Sports ActivityPOWER1.48×
PatriotismCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Calgary Flames audience vs. the country average · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.79×
Price SensitivityPREMIUM0.82×
SpiritualityBALANCE0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Calgary Flames over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/calgary-flames-17115” · Methodology