Rascasse Audience Intelligence

Talbots Target Market in United States

Talbots has an estimated audience of 7,336,495 people in United States.

#13among Fashion in United States#527among Brand in United States#131in Shopping

The average Talbots fan in United States is 45.9 years old, more female, and lives primarily in California.

By number of fans, Talbots ranks #13 among the 87 objects in Fashion in United States — 56.3× the group median.

Its fans are 10.7 years older than the group average of 35.2.

Women make up 82.4% of the fan base, 14.2 percentage points more than the group average.

Compared with the other 86 objects in Fashion, Talbots fans stand out for their interest in Coldwater Creek, White House Black Market and J.Jill.

Most fans live in California, Pennsylvania, Florida.

Top affinities include Coldwater Creek, White House Black Market, J.Jill, with strongest over-indexing on Coldwater Creek (15.06× the country average).

Demographically, the Talbots audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Community Orientation, Creativity.

The typical Talbots fan in United States is more female, around 45.9 years old, with strong Community Orientation tendencies and a notable affinity for Coldwater Creek.

Category: Shopping · Type: Brand · Subtype: Fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.3M
in United States
Gender
82.4%♀
17.6% male
Age
45.9
average years
Country rank
#4757
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Talbots

82.4% are female, 17.6% are male, average age 45.9.

Fig. 02

Gender split

82.4%
Female
17.6%
Male
Demographic split for Talbots audience in United States
MetricValue
Female82.4%
Male17.6%
Average age45.9
Estimated audience size7,336,495
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Talbots audience in United States
Age bracketShare%
16-2412%
25-3412%
35-4416%
45-5423%
55+37%
Fig. 04

Worldwide distribution

78.2%

of the worldwide Talbots audience comes from United States.

Worldwide audience distribution share by country for Talbots
CountryShare
United States78.2%
Canada2.5%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Talbots customers by region in United States
#RegionReachAffinity×
01Connecticut~200K2.32×
02Massachusetts~300K2.14×
03New Hampshire~60K2.13×
04Rhode Island~50K2.07×
05Maine~50K1.79×
06Virginia~300K1.72×
07South Carolina~200K1.67×
08Delaware~40K1.67×
09Pennsylvania~500K1.66×
10North Carolina~400K1.60×
11New Jersey~300K1.56×
12Maryland~200K1.39×
13Vermont~20K1.39×
14Kentucky~100K1.25×
15Ohio~300K1.20×
16Tennessee~200K1.19×
17Georgia~300K1.12×
18West Virginia~40K1.12×
19Minnesota~100K1.04×
20Michigan~200K1.01×
21Illinois~300K0.97×
22New York~400K0.95×
23Alabama~100K0.94×
24Florida~400K0.93×
25Missouri~100K0.93×
26Wisconsin~100K0.87×
27Iowa~60K0.87×
28Louisiana~90K0.84×
29Washington, District of Columbia~10K0.83×
30Kansas~50K0.80×
31Nebraska~30K0.77×
32Indiana~100K0.76×
33Texas~400K0.73×
34Mississippi~50K0.73×
35Oklahoma~60K0.71×
36Colorado~80K0.66×
37Arizona~100K0.58×
38Arkansas~40K0.57×
39California~500K0.55×
40Oregon~50K0.52×
41New Mexico~20K0.52×
42Idaho~20K0.50×
43North Dakota~8K0.48×
44South Dakota~9K0.47×
45Wyoming~6K0.47×
46Washington~70K0.44×
47Utah~30K0.43×
48Montana~10K0.41×
49Nevada~30K0.36×
50Hawaii~8K0.25×
Fig. 06

Affinity by region

Affinity by region — Talbots, United States
0.25×1.00×2.32×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Talbots audience vs. the country average
#·InterestCategoryAffinity×
01Coldwater CreekFashion & Accessoires15.06×
02White House Black MarketFashion & Accessoires12.12×
03J.JillShopping11.36×
04Chico's (clothing retailer)Fashion & Accessoires9.80×
05Lands' EndFashion & Accessoires9.35×
06Eddie BauerFashion & Accessoires7.18×
07J.Crew FactoryShopping6.64×
08MauricesFashion & Accessoires5.50×
09Dillard'sFashion & Accessoires4.53×
10L.L.BeanFashion & Accessoires3.82×
11J.CrewFashion & Accessoires3.81×
12Diane KeatonMovies & TV3.31×
13J. C. PenneyShopping3.19×
14Kohl'sShopping3.03×
15Nordstrom RackFashion & Accessoires2.87×
16Macy'sShopping2.84×
17Old NavyFashion & Accessoires2.58×
18MarshallsFashion & Accessoires2.43×
19Hobby LobbyHome & Garden2.29×
20ChildKids & Family1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Talbots audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Talbots audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.55×
CreativityOPEN1.51×
Design AffinityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Talbots audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
PatriotismCONSERVATISM0.85×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Talbots over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/talbots-174966” · Methodology