Rascasse Audience Intelligence

Cleveland Browns Fan Demographics in United States

Cleveland Browns has an estimated audience of 17.6M people in United States.

#17among American football in United States
#33among teams in United States#139in Sports

The average Cleveland Browns fan in United States is 34.9 years old, more male, and lives primarily in Ohio.

By number of fans, Cleveland Browns ranks #13 among the 32 NFL teams in United States.

Its fans are 2.6 years younger than the group average of 37.5.

Women make up 33.8% of the fan base, 2.5 percentage points more than the group average.

In Q3/2026, search interest was −22.7% on the same quarter a year earlier; the median across the group was −1.6%.

Interest is seasonal: September, October and December account for 47% of the year's searches, February is the quietest month.

Most fans live in Ohio, Florida, Pennsylvania.

Top affinities include Los Angeles Chargers, Florida State Seminoles football, Texas A&M Aggies football, with strongest over-indexing on Los Angeles Chargers (12.51× the country average).

The typical Cleveland Browns fan in United States is more male, around 34.9 years old, with a notable affinity for Los Angeles Chargers.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
17.6M
in United States
Gender
33.8%♀
66.2% male
Age
34.9
average years
Country rank
#1955
among all objects in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Cleveland Browns fans

33.8% are female, 66.2% are male, average age 34.9.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for Cleveland Browns audience in United States
MetricValue
Female33.8%
Male66.2%
Average age34.9
Estimated audience size17.6M
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Cleveland Browns audience in United States
Age bracketShare%
16-2436%
25-3419%
35-4416%
45-5415%
55+14%
Fig. 04

Worldwide distribution

83.6%

of the worldwide Cleveland Browns audience comes from United States.

Worldwide audience distribution share by country for Cleveland Browns
CountryShare
United States83.6%
Canada2.5%
United Kingdom2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cleveland Browns fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~9M14.26×
02West Virginia~200K2.31×
03Pennsylvania~900K1.36×
04Mississippi~200K1.25×
05South Carolina~300K1.21×
06Kentucky~300K1.19×
07Georgia~600K1.07×
08North Carolina~600K1.01×
09Florida~1M0.94×
10Maryland~300K0.93×
11Alabama~200K0.93×
12Michigan~500K0.91×
13Tennessee~300K0.91×
14Louisiana~200K0.89×
15Indiana~300K0.88×
16Virginia~400K0.87×
17Colorado~300K0.85×
18Delaware~40K0.84×
19Hawaii~60K0.76×
20Arizona~300K0.73×
21Arkansas~100K0.73×
22Nevada~100K0.72×
23Missouri~200K0.67×
24Texas~800K0.66×
25Kansas~100K0.66×
26Montana~40K0.65×
27Wyoming~20K0.63×
28Illinois~400K0.62×
29Wisconsin~200K0.62×
30New Mexico~70K0.62×
31Washington, District of Columbia~20K0.62×
32Oklahoma~100K0.61×
33Alaska~20K0.60×
34Iowa~100K0.58×
35South Dakota~30K0.58×
36Nebraska~60K0.56×
37New York~600K0.54×
38Connecticut~100K0.54×
39Rhode Island~30K0.54×
40Idaho~50K0.53×
41New Hampshire~40K0.53×
42North Dakota~20K0.52×
43Maine~40K0.51×
44New Jersey~200K0.50×
45Massachusetts~200K0.49×
46Minnesota~100K0.49×
47Oregon~100K0.44×
48Washington~200K0.42×
49California~800K0.40×
50Utah~70K0.38×
Fig. 06

Affinity by region

Affinity by region — Cleveland Browns, United States
0.38×1.00×14.26×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cleveland Browns audience vs. the country average
#·InterestCategoryAffinity×
01Los Angeles ChargersSports12.51×
02Florida State Seminoles footballSports10.52×
03Texas A&M Aggies footballSports10.52×
04CBS Sports NetworkSports10.34×
05Cincinnati BengalsSports10.00×
06NFL Sunday TicketEvent9.20×
07Indianapolis ColtsSports9.09×
08New York JetsSports8.74×
09Jacksonville JaguarsSports8.57×
10Tampa Bay BuccaneersSports8.29×
11Atlanta FalconsSports8.23×
12Minnesota VikingsSports8.16×
13New York GiantsSports7.47×
14Buffalo BillsSports7.36×
15Denver BroncosSports6.62×
16Pittsburgh SteelersSports6.41×
17Miami DolphinsSports5.96×
18Seattle SeahawksSports5.87×
19Detroit LionsSports5.64×
20Green Bay PackersSports4.83×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cleveland Browns audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cleveland Browns audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER0.96×
PatriotismCONSERVATISM0.91×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cleveland Browns audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
SpiritualityBALANCE0.56×
Quality AwarenessPREMIUM0.56×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Cleveland Browns over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/cleveland-browns-11669” · Methodology