Rascasse Audience Intelligence

Houston Texans Fan Demographics in United States

Houston Texans has an estimated audience of 13.9M people in United States.

#28among American football in United States
#47among teams in United States#183in Sports

The average Houston Texans fan in United States is 35.3 years old, more male, and lives primarily in Texas.

By number of fans, Houston Texans ranks #19 among the 32 NFL teams in United States.

Its fans are 2.2 years younger than the group average of 37.5.

Women make up 36.2% of the fan base, 5.0 percentage points more than the group average.

Compared with the other 31 NFL teams, Houston Texans fans stand out for their interest in C. J. Stroud, NFL Network and American football.

In Q2/2026, search interest was −21.6% on the same quarter a year earlier; the median across the group was +5.4%.

Interest is seasonal: January, October and December account for 47% of the year's searches, June is the quietest month.

Most fans live in Texas, California, Florida.

Top affinities include C. J. Stroud, Jacksonville Jaguars, CBS Sports Network, with strongest over-indexing on C. J. Stroud (7.07× the country average).

Demographically, the Houston Texans audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Sports Activity.

The typical Houston Texans fan in United States is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for C. J. Stroud.

Category: Sports · Type: Team · Subtype: American football

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
13.9M
in United States
Gender
36.2%♀
63.8% male
Age
35.3
average years
Country rank
#2504
among all objects in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Houston Texans fans

36.2% are female, 63.8% are male, average age 35.3.

Fig. 02

Gender split

36.2%
Female
63.8%
Male
Demographic split for Houston Texans audience in United States
MetricValue
Female36.2%
Male63.8%
Average age35.3
Estimated audience size13.9M
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Houston Texans audience in United States
Age bracketShare%
16-2433%
25-3420%
35-4418%
45-5416%
55+13%
Fig. 04

Worldwide distribution

84.8%

of the worldwide Houston Texans audience comes from United States.

Worldwide audience distribution share by country for Houston Texans
CountryShare
United States84.8%
Canada2.1%
Mexico1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Houston Texans fans by region: top regions in United States
#RegionReachAffinity×
01Texas~8M8.63×
02Louisiana~300K1.58×
03New Mexico~100K1.25×
04Mississippi~200K1.24×
05Kansas~200K1.23×
06Ohio~600K1.21×
07Arkansas~100K1.13×
08Michigan~500K1.11×
09Colorado~300K1.10×
10Oklahoma~200K1.06×
11Missouri~300K1.03×
12Iowa~100K0.99×
13Wyoming~20K0.98×
14Indiana~300K0.97×
15Maryland~200K0.96×
16Alabama~200K0.92×
17South Dakota~30K0.90×
18North Dakota~30K0.90×
19Pennsylvania~500K0.89×
20Tennessee~300K0.89×
21Florida~800K0.88×
22Minnesota~200K0.88×
23South Carolina~200K0.87×
24Wisconsin~200K0.85×
25Arizona~300K0.82×
26Nebraska~70K0.82×
27Nevada~100K0.80×
28North Carolina~400K0.79×
29West Virginia~60K0.79×
30Hawaii~50K0.79×
31Maine~40K0.79×
32Rhode Island~30K0.77×
33Delaware~30K0.77×
34Kentucky~100K0.76×
35Virginia~300K0.75×
36Montana~30K0.75×
37Illinois~400K0.74×
38Georgia~300K0.74×
39New Hampshire~40K0.73×
40Massachusetts~200K0.70×
41Idaho~50K0.67×
42Washington, District of Columbia~20K0.66×
43Washington~200K0.65×
44New York~500K0.64×
45Alaska~20K0.63×
46New Jersey~200K0.60×
47Connecticut~90K0.58×
48Utah~80K0.56×
49California~900K0.55×
50Oregon~80K0.47×
Fig. 06

Affinity by region

Affinity by region — Houston Texans, United States
0.47×1.00×8.63×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Houston Texans audience vs. the country average
#·InterestCategoryAffinity×
01C. J. StroudSports7.07×
02Jacksonville JaguarsSports5.50×
03CBS Sports NetworkMovies & TV5.31×
04Florida State Seminoles footballSports5.25×
05Texas A&M Aggies footballSports5.25×
06NFL Sunday TicketEvent4.92×
07Tampa Bay BuccaneersSports4.71×
08Cincinnati BengalsSports4.65×
09Indianapolis ColtsSports4.38×
10Minnesota VikingsSports4.12×
11Cleveland BrownsSports3.94×
12Buffalo BillsSports3.69×
13Detroit LionsSports3.62×
14Dallas CowboysSports3.60×
15Denver BroncosSports3.37×
16Seattle SeahawksSports3.33×
17Pittsburgh SteelersSports2.89×
18Green Bay PackersSports2.81×
19NFL NetworkSports2.42×
20American footballSports1.89×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Houston Texans audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Houston Texans audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.16×
Sports ActivityPOWER1.05×
Design AffinityPREMIUM1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Houston Texans audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
DIY MentalityTHRILL0.75×
Career OrientationPOWER0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Houston Texans over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/houston-texans-13185” · Methodology