Rascasse Audience Intelligence

Jacksonville Jaguars Fan Demographics in United States

Jacksonville Jaguars has an estimated audience of 9M people in United States.

#49among American football in United States
#87among teams in United States#337in Sports

The average Jacksonville Jaguars fan in United States is 40.4 years old, more male, and lives primarily in Florida.

By number of fans, Jacksonville Jaguars ranks #29 among the 32 NFL teams in United States — 0.6× the group median.

Its fans are 3.0 years older than the group average of 37.4.

Women make up 27.8% of the fan base, 3.7 percentage points fewer than the group average.

In Q3/2026, search interest was −25.4% on the same quarter a year earlier; the median across the group was −1.6%.

Interest is seasonal: January, October and December account for 54% of the year's searches, June is the quietest month.

Most fans live in Florida, Texas, California.

Top affinities include Los Angeles Chargers, CBS Sports Network, Florida State Seminoles football, with strongest over-indexing on Los Angeles Chargers (32.43× the country average).

Demographically, the Jacksonville Jaguars audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Sports Activity, Patriotism.

The typical Jacksonville Jaguars fan in United States is more male, around 40.4 years old, with strong Sports Activity tendencies and a notable affinity for Los Angeles Chargers.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9M
in United States
Gender
27.8%♀
72.2% male
Age
40.4
average years
Country rank
#4020
among all objects in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Jacksonville Jaguars fans

27.8% are female, 72.2% are male, average age 40.4.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for Jacksonville Jaguars audience in United States
MetricValue
Female27.8%
Male72.2%
Average age40.4
Estimated audience size9M
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Jacksonville Jaguars audience in United States
Age bracketShare%
16-2419%
25-3419%
35-4421%
45-5420%
55+22%
Fig. 04

Worldwide distribution

85.8%

of the worldwide Jacksonville Jaguars audience comes from United States.

Worldwide audience distribution share by country for Jacksonville Jaguars
CountryShare
United States85.8%
Canada2.4%
Mexico1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Jacksonville Jaguars fans by region: top regions in United States
#RegionReachAffinity×
01Florida~2.5M4.60×
02South Carolina~400K2.64×
03Georgia~500K1.71×
04Mississippi~100K1.23×
05Kansas~90K1.16×
06Colorado~200K1.14×
07North Carolina~300K1.13×
08Indiana~200K1.13×
09Louisiana~100K1.13×
10Texas~700K1.11×
11Tennessee~200K1.11×
12Alabama~100K1.09×
13South Dakota~30K1.07×
14Michigan~300K1.06×
15Wyoming~20K1.05×
16Ohio~300K1.04×
17Missouri~200K1.03×
18Iowa~80K0.99×
19Pennsylvania~300K0.97×
20Virginia~200K0.97×
21Rhode Island~30K0.97×
22Delaware~30K0.97×
23West Virginia~50K0.96×
24New Hampshire~30K0.92×
25Wisconsin~100K0.91×
26Kentucky~100K0.91×
27Arkansas~70K0.89×
28Nebraska~50K0.89×
29Maryland~100K0.87×
30Minnesota~100K0.84×
31New Mexico~50K0.84×
32North Dakota~20K0.83×
33Hawaii~30K0.82×
34Montana~20K0.82×
35Massachusetts~200K0.81×
36Illinois~300K0.80×
37Nevada~70K0.80×
38Maine~30K0.77×
39Arizona~200K0.75×
40Connecticut~70K0.73×
41Idaho~40K0.72×
42New Jersey~200K0.70×
43Oklahoma~70K0.70×
44Washington, District of Columbia~10K0.67×
45New York~400K0.66×
46Alaska~10K0.66×
47Washington~100K0.65×
48Utah~50K0.58×
49Oregon~60K0.55×
50California~600K0.54×
Fig. 06

Affinity by region

Affinity by region — Jacksonville Jaguars, United States
0.54×1.00×4.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Jacksonville Jaguars audience vs. the country average
#·InterestCategoryAffinity×
01Los Angeles ChargersSports32.43×
02CBS Sports NetworkSports15.72×
03Florida State Seminoles footballSports15.55×
04Texas Longhorns footballSports14.77×
05Tampa Bay BuccaneersSports13.39×
06NFL Sunday TicketEvent13.24×
07Arizona CardinalsSports11.30×
08Cincinnati BengalsSports10.63×
09Indianapolis ColtsSports10.00×
10Atlanta FalconsSports9.05×
11Minnesota VikingsSports8.98×
12Cleveland BrownsSports8.60×
13Detroit LionsSports8.36×
14Miami DolphinsSports8.34×
15Baltimore RavensSports8.30×
16Buffalo BillsSports7.73×
17Green Bay PackersSports7.41×
18Seattle SeahawksSports7.04×
19Denver BroncosSports7.03×
20Pittsburgh SteelersSports6.30×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Jacksonville Jaguars audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Jacksonville Jaguars audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.02×
PatriotismCONSERVATISM1.02×
IndulgenceJOY0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Jacksonville Jaguars audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.41×
Quality AwarenessPREMIUM0.51×
SpiritualityBALANCE0.52×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Jacksonville Jaguars over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/jacksonville-jaguars-15721” · Methodology