Rascasse Audience Intelligence

Joe Burrow Audience in United States

Joe Burrow has an estimated audience of 9.8M people in United States.

#46among American football in United States
#224among people in United States#303in Sports

The average Joe Burrow fan in United States is 37.5 years old, more male, and lives primarily in Ohio.

By number of fans, Joe Burrow ranks #47 among the 2735 objects in American football in United States.

Women make up 37.2% of the fan base, 2.4 percentage points more than the group average.

Interest is seasonal: January, February and September account for 52% of the year's searches, June is the quietest month.

Most fans live in Ohio, California, Texas.

Top affinities include Tony Romo, Russell Wilson, Cincinnati Bengals, with strongest over-indexing on Tony Romo (12.68× the country average).

Demographically, the Joe Burrow audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Indulgence.

The typical Joe Burrow fan in United States is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Tony Romo.

Category: Sports · Type: Person · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9.8M
in United States
Gender
37.2%♀
62.8% male
Age
37.5
average years
Country rank
#3661
among all objects in United States
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Joe Burrow fans

37.2% are female, 62.8% are male, average age 37.5.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for Joe Burrow audience in United States
MetricValue
Female37.2%
Male62.8%
Average age37.5
Estimated audience size9.8M
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Joe Burrow audience in United States
Age bracketShare%
16-2427%
25-3420%
35-4418%
45-5418%
55+17%
Fig. 04

Worldwide distribution

84.2%

of the worldwide Joe Burrow audience comes from United States.

Worldwide audience distribution share by country for Joe Burrow
CountryShare
United States84.2%
Canada3.7%
Mexico1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Joe Burrow fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~1M3.16×
02Kentucky~300K2.42×
03Louisiana~200K1.70×
04West Virginia~70K1.24×
05Indiana~200K1.22×
06North Dakota~30K1.21×
07Minnesota~200K1.19×
08Kansas~100K1.16×
09Pennsylvania~400K1.15×
10Iowa~100K1.11×
11Missouri~200K1.10×
12Maryland~200K1.07×
13Nebraska~60K1.07×
14South Dakota~30K1.05×
15Michigan~300K1.02×
16Colorado~200K1.02×
17Illinois~400K1.01×
18Tennessee~200K0.99×
19Washington, District of Columbia~20K0.99×
20Virginia~200K0.98×
21Massachusetts~200K0.98×
22Wisconsin~200K0.95×
23Mississippi~80K0.95×
24South Carolina~200K0.94×
25North Carolina~300K0.93×
26New Jersey~300K0.93×
27Connecticut~100K0.93×
28Delaware~30K0.93×
29Rhode Island~30K0.91×
30New York~500K0.89×
31New Hampshire~30K0.86×
32Texas~600K0.85×
33Arkansas~70K0.84×
34Montana~30K0.84×
35Arizona~200K0.83×
36Alabama~100K0.82×
37Georgia~300K0.81×
38Florida~500K0.80×
39Wyoming~10K0.79×
40Nevada~70K0.77×
41Maine~30K0.77×
42Oklahoma~90K0.75×
43Idaho~40K0.75×
44Vermont~10K0.75×
45Washington~200K0.73×
46Utah~70K0.72×
47Hawaii~30K0.71×
48California~800K0.70×
49New Mexico~40K0.70×
50Oregon~80K0.65×
Fig. 06

Affinity by region

Affinity by region — Joe Burrow, United States
0.65×1.00×3.16×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Joe Burrow audience vs. the country average
#·InterestCategoryAffinity×
01Tony RomoSports12.68×
02Russell WilsonSports10.33×
03Cincinnati BengalsSports10.14×
04Aaron RodgersSports8.46×
05New York JetsSports7.58×
06Indianapolis ColtsSports7.45×
07Tampa Bay BuccaneersSports6.98×
08Miami DolphinsSports6.59×
09Carolina PanthersSports6.44×
10New York GiantsSports6.42×
11Cleveland BrownsSports6.35×
12Los Angeles RamsSports6.26×
13Buffalo BillsSports6.22×
14Minnesota VikingsSports6.21×
15Denver BroncosSports5.87×
16Seattle SeahawksSports5.73×
17San Francisco 49ersSports5.69×
18Green Bay PackersSports5.04×
19Pittsburgh SteelersSports4.98×
20Detroit LionsSports4.77×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Joe Burrow audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Joe Burrow audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.69×
IndulgenceJOY1.21×
Career OrientationPOWER1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Joe Burrow audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Design AffinityPREMIUM0.77×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Joe Burrow over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/joe-burrow-10001916” · Methodology