Rascasse Audience Intelligence

WNBA Fan Demographics in United States

WNBA has an estimated audience of 27.2M people in United States.

#8among Basketball in United States
#15among events in United States#64in Sports

The average WNBA fan in United States is 37.6 years old, more male, and lives primarily in California.

By number of fans, WNBA ranks #8 among the 2638 objects in Basketball in United States — 3.3× the group median.

Its fans are 5.0 years older than the group average of 32.6.

Compared with the other 2637 objects in Basketball, WNBA fans stand out for their interest in EuroLeague, Brook Lopez and Yahtzee.

Interest is seasonal: May, June and September account for 54% of the year's searches, December is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include EuroLeague, Brook Lopez, Yahtzee, with strongest over-indexing on EuroLeague (124.06× the country average).

Demographically, the WNBA audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical WNBA fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for EuroLeague.

Category: Sports · Type: Event · Subtype: Basketball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
27.2M
in United States
Gender
40.0%♀
60.0% male
Age
37.6
average years
Country rank
#1059
among all objects in United States
Fig. 01

Search interest · 12-month trend

+42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of WNBA fans

40.0% are female, 60.0% are male, average age 37.6.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for WNBA audience in United States
MetricValue
Female40.0%
Male60.0%
Average age37.6
Estimated audience size27.2M
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the WNBA audience in United States
Age bracketShare%
16-2428%
25-3419%
35-4418%
45-5418%
55+18%
Fig. 04

Worldwide distribution

72.7%

of the worldwide WNBA audience comes from United States.

Worldwide audience distribution share by country for WNBA
CountryShare
United States72.7%
Canada4.9%
Australia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

WNBA fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~800K3.14×
02Nevada~400K1.49×
03Minnesota~700K1.46×
04Indiana~800K1.42×
05Mississippi~300K1.33×
06South Carolina~600K1.29×
07Georgia~1M1.23×
08Maryland~600K1.23×
09Connecticut~400K1.22×
10Illinois~1.5M1.20×
11Louisiana~400K1.19×
12South Dakota~80K1.18×
13North Dakota~70K1.16×
14Washington, District of Columbia~60K1.10×
15Arizona~700K1.08×
16North Carolina~1M1.07×
17New Mexico~200K1.05×
18New York~1.5M1.01×
19Hawaii~100K1.01×
20Virginia~700K1.00×
21Maine~100K0.98×
22Arkansas~200K0.96×
23Delaware~80K0.95×
24Alaska~50K0.94×
25California~3M0.93×
26Wisconsin~400K0.93×
27Vermont~50K0.93×
28Oregon~300K0.90×
29Alabama~400K0.89×
30New Jersey~700K0.88×
31Massachusetts~500K0.88×
32Rhode Island~80K0.88×
33Texas~1.5M0.87×
34Washington~500K0.86×
35Tennessee~500K0.85×
36Montana~70K0.85×
37Ohio~800K0.83×
38Florida~1.5M0.81×
39Pennsylvania~800K0.79×
40Missouri~400K0.79×
41Kentucky~300K0.76×
42New Hampshire~80K0.75×
43Nebraska~100K0.74×
44Kansas~200K0.73×
45Colorado~300K0.72×
46Michigan~600K0.71×
47Oklahoma~200K0.63×
48West Virginia~90K0.63×
49Idaho~90K0.60×
50Utah~200K0.58×
Fig. 06

Affinity by region

Affinity by region — WNBA, United States
0.58×1.00×3.14×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the WNBA audience vs. the country average
#·InterestCategoryAffinity×
01EuroLeagueSports124.06×
02Brook LopezSports65.53×
03YahtzeeGames43.25×
04Jrue HolidaySports37.47×
05United States national football teamSports19.90×
06Megan FoxMovies & TV19.75×
07De'Aaron FoxSports13.01×
08Minnesota TimberwolvesSports12.01×
09Charlotte HornetsSports11.33×
10Washington WizardsSports10.53×
11US Open (tennis)Sports8.76×
12Giannis AntetokounmpoSports7.20×
13Atlanta HawksSports6.57×
14Utah JazzSports6.45×
15San Antonio SpursSports6.07×
16New York KnicksSports4.97×
17Chicago BullsSports4.88×
18Cleveland CavaliersSports4.87×
19Hair ExtensionsBeauty & Wellness4.23×
20FIFA World CupSports2.43×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the WNBA audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the WNBA audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
Risk AppetiteTHRILL1.60×
TraditionCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the WNBA audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
Design AffinityPREMIUM0.76×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in WNBA over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/wnba-10007239” · Methodology