Rascasse Audience Intelligence

San Antonio Spurs Fan Demographics in United States

San Antonio Spurs has an estimated audience of 19.6M people in United States.

#16among Basketball in United States
#27among teams in United States#125in Sports

The average San Antonio Spurs fan in United States is 30.4 years old, more male, and lives primarily in Texas.

By number of fans, San Antonio Spurs ranks #9 among the 30 NBA teams in United States — 1.4× the group median.

Women make up 40.7% of the fan base, 1.0 percentage points fewer than the group average.

Compared with the other 29 NBA teams, San Antonio Spurs fans stand out for their interest in Gregg Popovich, Kawhi Leonard and Russell Westbrook.

In Q3/2026, search interest was +33.3% on the same quarter a year earlier; the median across the group was +3.4%.

Interest is seasonal: May, June and November account for 44% of the year's searches, September is the quietest month.

Most fans live in Texas, California, Florida.

Top affinities include Gregg Popovich, Victor Wembanyama, Indiana Pacers, with strongest over-indexing on Gregg Popovich (20.43× the country average).

Demographically, the San Antonio Spurs audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical San Antonio Spurs fan in United States is more male, around 30.4 years old, with strong Patriotism tendencies and a notable affinity for Gregg Popovich.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
19.6M
in United States
Gender
40.7%♀
59.3% male
Age
30.4
average years
Country rank
#1704
among all objects in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of San Antonio Spurs fans

40.7% are female, 59.3% are male, average age 30.4.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for San Antonio Spurs audience in United States
MetricValue
Female40.7%
Male59.3%
Average age30.4
Estimated audience size19.6M
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the San Antonio Spurs audience in United States
Age bracketShare%
16-2451%
25-3419%
35-4412%
45-5410%
55+9%
Fig. 04

Worldwide distribution

57.8%

of the worldwide San Antonio Spurs audience comes from United States.

Worldwide audience distribution share by country for San Antonio Spurs
CountryShare
United States57.8%
Brazil5.2%
Philippines3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

San Antonio Spurs fans by region: top regions in United States
#RegionReachAffinity×
01Texas~9M6.76×
02Oklahoma~600K2.44×
03New Mexico~200K1.58×
04Mississippi~200K1.41×
05Hawaii~100K1.35×
06Colorado~400K1.27×
07Louisiana~300K1.20×
08Arkansas~200K1.19×
09Minnesota~400K1.09×
10Arizona~500K1.04×
11Nevada~200K1.03×
12Alabama~300K1.01×
13Georgia~600K0.96×
14South Dakota~50K0.96×
15New York~1M0.92×
16California~2M0.91×
17Nebraska~100K0.90×
18Connecticut~200K0.89×
19Florida~1M0.88×
20North Carolina~600K0.87×
21Michigan~500K0.87×
22North Dakota~40K0.86×
23South Carolina~300K0.85×
24Tennessee~400K0.84×
25New Jersey~500K0.83×
26Maryland~300K0.83×
27Missouri~300K0.83×
28Ohio~600K0.82×
29Illinois~600K0.81×
30Alaska~30K0.80×
31Virginia~400K0.77×
32Indiana~300K0.76×
33Iowa~100K0.76×
34Massachusetts~300K0.75×
35Kentucky~200K0.75×
36Oregon~200K0.75×
37Montana~50K0.74×
38Washington~300K0.73×
39Kansas~100K0.73×
40Washington, District of Columbia~30K0.73×
41Delaware~40K0.72×
42Pennsylvania~500K0.69×
43Utah~100K0.69×
44Rhode Island~40K0.68×
45Wyoming~20K0.67×
46Idaho~70K0.66×
47Wisconsin~200K0.65×
48Maine~50K0.57×
49West Virginia~60K0.54×
50New Hampshire~40K0.54×
Fig. 06

Affinity by region

Affinity by region — San Antonio Spurs, United States
0.54×1.00×6.76×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the San Antonio Spurs audience vs. the country average
#·InterestCategoryAffinity×
01Gregg PopovichSports20.43×
02Victor WembanyamaSports16.15×
03Indiana PacersSports11.25×
04Kawhi LeonardSports9.63×
05New Orleans PelicansSports9.01×
06Chris PaulSports8.58×
07Minnesota TimberwolvesSports7.77×
08Memphis GrizzliesSports7.50×
09Luka DoncicSports7.44×
10Russell WestbrookSports6.90×
11Los Angeles ClippersSports6.73×
12LaMelo BallSports6.46×
13Carmelo AnthonySports6.22×
14WNBASports6.07×
15Phoenix SunsSports5.94×
16Charlotte HornetsSports5.81×
17Stephen CurrySports5.75×
18Caitlin ClarkSports4.98×
19Houston RocketsSports4.73×
20LeBron JamesSports2.69×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the San Antonio Spurs audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the San Antonio Spurs audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.18×
Need for SecurityCONSERVATISM1.13×
Family OrientationCONSERVATISM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the San Antonio Spurs audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
TravellingTHRILL0.73×
IndulgenceJOY0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in San Antonio Spurs over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/san-antonio-spurs-2219” · Methodology