A data profile of the people who buy, follow and care about Knowledge in United Arab Emirates — modelled from more than twelve digital signal sources. Knowledge has an estimated audience of 2,373,542 people in United Arab Emirates.
Knowledge has an estimated audience of 2,373,542 people in United Arab Emirates. 29.3% are female, 70.7% are male, average age 35.7. Top brand affinities: Psychology, Crossword, Wikipedia, Anthropology, Master of Business Administration.
Top brand affinities include Psychology, Crossword, Wikipedia, with strongest over-indexing on Psychology (1.85× the country average).
Demographically, the Knowledge audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Knowledge fan in United Arab Emirates is more male, around 35.7 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Knowledge profile in United Arab Emirates.
29.3% are female, 70.7% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 35.7 |
| Estimated audience size | 2,373,542 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 36% | |
| 30-39 | 31% | |
| 40-49 | 15% | |
| 50+ | 6% |
of the worldwide Knowledge audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
The strongest cross-interests of the Knowledge audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Quiz | Games | 2.31× | ||
| 02 | Baccarat | Games | 1.91× | ||
| 03 | Psychology | Business & Career | 1.85× | ||
| 04 | Crossword | Games | 1.80× | ||
| 05 | Emotional intelligence | Health | 1.79× | ||
| 06 | Hindustan | Politics & Society | 1.74× | ||
| 07 | Coursera | Business & Career | 1.74× | ||
| 08 | Anthropology | Business & Career | 1.73× | ||
| 09 | Envato | Internet & Social Media | 1.71× | ||
| 10 | Dumbbell | Sports | 1.70× | ||
| 11 | BSE SENSEX | Business & Career | 1.64× | ||
| 12 | University of Oxford | Business & Career | 1.64× | ||
| 13 | Globalization | Politics & Society | 1.61× | ||
| 14 | England cricket team | Sports | 1.59× | ||
| 15 | Late-night talk show | Movies & TV | 1.55× | ||
| 16 | Macau | Travel & Leisure | 1.53× | ||
| 17 | Wikipedia | Internet & Social Media | 1.52× | ||
| 18 | Czech Republic | Travel & Leisure | 1.52× | ||
| 19 | Master of Business Administration | Business & Career | 1.51× | ||
| 20 | International school | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.36× | |
| Community Orientation | OPEN | 1.29× | |
| Career Orientation | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Social Media Usage | JOY | 0.83× | |
| Design Affinity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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