A data profile of the people who buy, follow and care about Knowledge in Indonesia — modelled from more than twelve digital signal sources. Knowledge has an estimated audience of 4,183,529 people in Indonesia.
Knowledge has an estimated audience of 4,183,529 people in Indonesia. 42.1% are female, 57.9% are male, average age 34.9. Top brand affinities: Telegram, Indonesian cuisine, Viu (streaming media), GitHub, Innovation.
Top brand affinities include Telegram, Indonesian cuisine, Viu (streaming media), with strongest over-indexing on Telegram (2.42× the country average).
Demographically, the Knowledge audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Knowledge fan in Indonesia is more male, around 34.9 years old, with strong Tradition tendencies and a notable affinity for Telegram.
The key figures that characterise the Knowledge profile in Indonesia.
42.1% are female, 57.9% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 34.9 |
| Estimated audience size | 4,183,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 32% | |
| 30-39 | 23% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Knowledge audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
The strongest cross-interests of the Knowledge audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indonesian cuisine | Food & Beverages | 2.82× | ||
| 02 | Telegram | Internet & Social Media | 2.42× | ||
| 03 | Longchamp | Fashion & Accessoires | 2.10× | ||
| 04 | Viu (streaming media) | Movies & TV | 2.00× | ||
| 05 | Eintracht Frankfurt | Sports | 1.98× | ||
| 06 | International education | Business & Career | 1.95× | ||
| 07 | Al Jazeera | Movies & TV | 1.88× | ||
| 08 | Student exchange program | Business & Career | 1.86× | ||
| 09 | Borussia Mönchengladbach | Sports | 1.82× | ||
| 10 | Udemy | Business & Career | 1.77× | ||
| 11 | GitHub | Internet & Social Media | 1.74× | ||
| 12 | Investment management | Business & Career | 1.70× | ||
| 13 | Data science | Business & Career | 1.67× | ||
| 14 | Judaism | Politics & Society | 1.58× | ||
| 15 | NASDAQ | Business & Career | 1.57× | ||
| 16 | Cyber Monday | Shopping | 1.56× | ||
| 17 | Subscription business model | Shopping | 1.56× | ||
| 18 | Michael Jackson | Music & Radio | 1.54× | ||
| 19 | Click-to-donate site | Internet & Social Media | 1.53× | ||
| 20 | Innovation | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.24× | |
| Spirituality | BALANCE | 1.22× | |
| Convenience Orientation | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| Social Media Usage | JOY | 0.84× | |
| Design Affinity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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