A data profile of the people who buy, follow and care about Knowledge in Malaysia — modelled from more than twelve digital signal sources. Knowledge has an estimated audience of 3,399,536 people in Malaysia.
The average Knowledge fan in Malaysia is 38.7 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, Sports betting, Google Drive, with strongest over-indexing on Politics (1.58× the country average).
Demographically, the Knowledge audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Knowledge fan in Malaysia is balanced, around 38.7 years old, with strong Spirituality tendencies and a notable affinity for Politics.
The key figures that characterise the Knowledge profile in Malaysia.
48.2% are female, 51.8% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 38.7 |
| Estimated audience size | 3,399,536 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Knowledge audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
Where the Knowledge audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1M | 1.30× | |
| 02 | Kuala Lumpur | ~800K | 1.30× | |
| 03 | Negeri Sembilan | ~200K | 1.29× | |
| 04 | Sabah | ~400K | 1.16× | |
| 05 | Penang | ~200K | 1.12× | |
| 06 | Perak | ~300K | 1.08× | |
| 07 | Johor | ~500K | 1.05× | |
| 08 | Pahang | ~200K | 1.05× | |
| 09 | Kedah | ~200K | 1.02× | |
| 10 | Sarawak | ~300K | 0.99× | |
| 11 | Malacca | ~100K | 0.94× | |
| 12 | Labuan | ~30K | 0.94× | |
| 13 | Perlis | ~40K | 0.93× | |
| 14 | Kelantan | ~200K | 0.92× | |
| 15 | Terengganu | ~100K | 0.91× | |
| 16 | Putrajaya | ~20K | 0.89× |
The strongest cross-interests of the Knowledge audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports betting | Games | 3.66× | ||
| 02 | Public administration | Business & Career | 2.35× | ||
| 03 | Statistics | Business & Career | 2.30× | ||
| 04 | Luxury real estate | Business & Career | 2.20× | ||
| 05 | Mediterranean Sea | Travel & Leisure | 2.15× | ||
| 06 | Judaism | Politics & Society | 2.14× | ||
| 07 | Blood vessel | Health | 2.03× | ||
| 08 | NASDAQ | Business & Career | 2.01× | ||
| 09 | Air fryer | Food & Beverages | 1.94× | ||
| 10 | Uric acid | Health | 1.82× | ||
| 11 | TAG Heuer | Fashion & Accessoires | 1.78× | ||
| 12 | Social science | Business & Career | 1.67× | ||
| 13 | HVAC | Home & Garden | 1.61× | ||
| 14 | Politics | Politics & Society | 1.58× | ||
| 15 | Google Drive | Technology & Electronics | 1.57× | ||
| 16 | Patek Philippe | Fashion & Accessoires | 1.57× | ||
| 17 | Instant noodle | Food & Beverages | 1.56× | ||
| 18 | Innovation | Business & Career | 1.53× | ||
| 19 | Pampers | Kids & Family | 1.53× | ||
| 20 | Sociology | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.26× | |
| Patriotism | CONSERVATISM | 1.24× | |
| Quality Awareness | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.86× | |
| Social Media Usage | JOY | 0.87× | |
| DIY Mentality | THRILL | 0.88× |
Knowledge has an estimated audience of 3,399,536 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
48.2% of Knowledge fans are female, 51.8% are male, with an average age of 38.7 years.
Knowledge fans show strongest brand affinity for Politics (1.58×), Sports betting (3.66×), and Google Drive (1.57×) over the country average.
Knowledge fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~800K), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Knowledge itself, the audience over-indexes on Sports betting (3.66×), Google Drive (1.57×), NASDAQ (2.01×), and Blood vessel (2.03×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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