A data profile of the people who buy, follow and care about Virtue in United Arab Emirates — modelled from more than twelve digital signal sources. Virtue has an estimated audience of 1,462,744 people in United Arab Emirates.
The average Virtue fan in United Arab Emirates is 33.5 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Activism, Buddhism, Breakfast television, with strongest over-indexing on Activism (1.56× the country average).
Demographically, the Virtue audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Spirituality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Virtue fan in United Arab Emirates is more male, around 33.5 years old, with strong Spirituality tendencies and a notable affinity for Activism.
The key figures that characterise the Virtue profile in United Arab Emirates.
34.4% are female, 65.6% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 33.5 |
| Estimated audience size | 1,462,744 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 42% | |
| 30-39 | 25% | |
| 40-49 | 11% | |
| 50+ | 5% |
of the worldwide Virtue audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 6.7% |
| Brazil | 5.1% |
Where the Virtue audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1M | 1.21× | |
| 02 | Emirate of Sharjah | ~400K | 1.14× | |
| 03 | Emirate of Abu Dhabi | ~700K | 1.11× | |
| 04 | Emirate of Ajman | ~100K | 0.99× | |
| 05 | Ras Al Khaimah | ~70K | 0.96× | |
| 06 | Fujairah | ~30K | 0.94× |
The strongest cross-interests of the Virtue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Buffy the Vampire Slayer | Movies & TV | 2.17× | ||
| 02 | Britpop | Music & Radio | 1.99× | ||
| 03 | Breakfast television | Movies & TV | 1.89× | ||
| 04 | Late-night talk show | Movies & TV | 1.88× | ||
| 05 | romantic comedies | Movies & TV | 1.78× | ||
| 06 | Old Testament | Politics & Society | 1.77× | ||
| 07 | Surround sound | Technology & Electronics | 1.72× | ||
| 08 | Catholic Church | Politics & Society | 1.66× | ||
| 09 | Grey's Anatomy | Movies & TV | 1.60× | ||
| 10 | Dickies | Fashion & Accessoires | 1.57× | ||
| 11 | Activism | Politics & Society | 1.56× | ||
| 12 | Buddhism | Health | 1.56× | ||
| 13 | Bible | Politics & Society | 1.54× | ||
| 14 | Crime fiction | Literature | 1.54× | ||
| 15 | Emma Watson | Movies & TV | 1.54× | ||
| 16 | New York Knicks | Sports | 1.54× | ||
| 17 | Dow Jones Industrial Average | Business & Career | 1.52× | ||
| 18 | Ultra-high-definition television | Movies & TV | 1.52× | ||
| 19 | Organic chemistry | Business & Career | 1.51× | ||
| 20 | Optimism | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.47× | |
| Career Orientation | POWER | 1.20× | |
| Extroversion | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Quality Awareness | PREMIUM | 0.83× | |
| Family Orientation | CONSERVATISM | 0.89× |
Virtue has an estimated audience of 1,462,744 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
34.4% of Virtue fans are female, 65.6% are male, with an average age of 33.5 years.
Virtue fans show strongest brand affinity for Activism (1.56×), Buddhism (1.56×), and Breakfast television (1.89×) over the country average.
Virtue fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~700K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Virtue itself, the audience over-indexes on Buddhism (1.56×), Breakfast television (1.89×), Bible (1.54×), and Catholic Church (1.66×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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