A data profile of the people who buy, follow and care about Virtue in Australia — modelled from more than twelve digital signal sources. Virtue has an estimated audience of 3,800,084 people in Australia.
Virtue has an estimated audience of 3,800,084 people in Australia. 64.8% are female, 35.2% are male, average age 41.7. Top brand affinities: Wikipedia, Pizza, Blanket, EB Games, Jason Bateman.
Top brand affinities include Wikipedia, Pizza, Blanket, with strongest over-indexing on Wikipedia (1.96× the country average).
Demographically, the Virtue audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Virtue fan in Australia is more female, around 41.7 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Virtue profile in Australia.
64.8% are female, 35.2% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 41.7 |
| Estimated audience size | 3,800,084 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Virtue audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 6.7% |
| Brazil | 5.1% |
The strongest cross-interests of the Virtue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jason Bateman | Movies & TV | 2.45× | ||
| 02 | Demi Moore | Movies & TV | 2.45× | ||
| 03 | Google News | News | 2.45× | ||
| 04 | Brendan Fraser | Movies & TV | 2.45× | ||
| 05 | Liam Neeson | Movies & TV | 2.45× | ||
| 06 | Isla Fisher | Movies & TV | 2.45× | ||
| 07 | Olivia Colman | Movies & TV | 2.45× | ||
| 08 | Keira Knightley | Movies & TV | 2.30× | ||
| 09 | Michelle Pfeiffer | Movies & TV | 2.26× | ||
| 10 | DeviantArt | Internet & Social Media | 2.20× | ||
| 11 | Jim Carrey | Movies & TV | 2.02× | ||
| 12 | Wikipedia | Internet & Social Media | 1.96× | ||
| 13 | Rome | Travel & Leisure | 1.89× | ||
| 14 | Bored Panda | Internet & Social Media | 1.82× | ||
| 15 | Blanket | Home & Garden | 1.70× | ||
| 16 | Pizza | Food & Beverages | 1.62× | ||
| 17 | ABC | Movies & TV | 1.59× | ||
| 18 | Nicole Kidman | Movies & TV | 1.54× | ||
| 19 | Breakfast television | Movies & TV | 1.52× | ||
| 20 | EB Games | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.26× | |
| Spirituality | BALANCE | 1.21× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Pet Ownership | JOY | 0.85× | |
| Price Sensitivity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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