A data profile of the people who buy, follow and care about Virtue in Malaysia — modelled from more than twelve digital signal sources. Virtue has an estimated audience of 2,427,868 people in Malaysia.
Virtue has an estimated audience of 2,427,868 people in Malaysia. 49.9% are female, 50.1% are male, average age 36.5. Top brand affinities: Politics, Philosophy, Google Drive, Social science, Singer-songwriter.
Top brand affinities include Politics, Philosophy, Google Drive, with strongest over-indexing on Politics (1.99× the country average).
Demographically, the Virtue audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Virtue fan in Malaysia is balanced, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Politics.
The key figures that characterise the Virtue profile in Malaysia.
49.9% are female, 50.1% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 36.5 |
| Estimated audience size | 2,427,868 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Virtue audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 6.7% |
| Brazil | 5.1% |
The strongest cross-interests of the Virtue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Whipped cream | Food & Beverages | 6.34× | ||
| 02 | Political science | Business & Career | 2.71× | ||
| 03 | Public administration | Business & Career | 2.68× | ||
| 04 | Human digestive system | Health | 2.35× | ||
| 05 | South China Morning Post | News | 2.27× | ||
| 06 | Yahoo! | Internet & Social Media | 2.25× | ||
| 07 | Dim sum | Food & Beverages | 2.20× | ||
| 08 | Politics | Politics & Society | 1.99× | ||
| 09 | Social science | Business & Career | 1.93× | ||
| 10 | Kopi tiam | Food & Beverages | 1.91× | ||
| 11 | Uric acid | Health | 1.91× | ||
| 12 | Floristry | Home & Garden | 1.88× | ||
| 13 | Blood vessel | Health | 1.87× | ||
| 14 | New Straits Times | News | 1.85× | ||
| 15 | HVAC | Home & Garden | 1.83× | ||
| 16 | Singer-songwriter | Music & Radio | 1.76× | ||
| 17 | Sociology | Business & Career | 1.75× | ||
| 18 | Wikipedia | Internet & Social Media | 1.73× | ||
| 19 | Google Drive | Technology & Electronics | 1.61× | ||
| 20 | Philosophy | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.67× | |
| Spirituality | BALANCE | 1.22× | |
| Tradition | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Family Orientation | CONSERVATISM | 0.86× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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