A data profile of the people who buy, follow and care about Virtue in Indonesia — modelled from more than twelve digital signal sources. Virtue has an estimated audience of 2,345,515 people in Indonesia.
Virtue has an estimated audience of 2,345,515 people in Indonesia. 49.2% are female, 50.8% are male, average age 30.9. Top brand affinities: Radio, Arsenal F.C., Buddhism, romantic comedies, Hinduism.
Top brand affinities include Radio, Arsenal F.C., Buddhism, with strongest over-indexing on Radio (2.24× the country average).
Demographically, the Virtue audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Virtue fan in Indonesia is balanced, around 30.9 years old, with strong Spirituality tendencies and a notable affinity for Radio.
The key figures that characterise the Virtue profile in Indonesia.
49.2% are female, 50.8% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 30.9 |
| Estimated audience size | 2,345,515 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Virtue audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 6.7% |
| Brazil | 5.1% |
The strongest cross-interests of the Virtue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sarcasm | Politics & Society | 3.04× | ||
| 02 | Judaism | Politics & Society | 2.47× | ||
| 03 | romantic comedies | Movies & TV | 2.42× | ||
| 04 | Radio | Technology & Electronics | 2.24× | ||
| 05 | Internet service provider | Technology & Electronics | 2.13× | ||
| 06 | Breakfast television | Movies & TV | 2.12× | ||
| 07 | Virtual reality | Technology & Electronics | 2.02× | ||
| 08 | Ryan Gosling | Movies & TV | 2.01× | ||
| 09 | MLB | Sports | 1.91× | ||
| 10 | Mission: Impossible | Movies & TV | 1.87× | ||
| 11 | Buddhism | Health | 1.86× | ||
| 12 | Arsenal F.C. | Sports | 1.79× | ||
| 13 | Catholic Church | Politics & Society | 1.79× | ||
| 14 | Hinduism | Politics & Society | 1.69× | ||
| 15 | Cricket | Sports | 1.63× | ||
| 16 | WWE | Sports | 1.58× | ||
| 17 | Tom Cruise | Movies & TV | 1.57× | ||
| 18 | Video blog | Internet & Social Media | 1.55× | ||
| 19 | Lottery | Games | 1.52× | ||
| 20 | Crime fiction | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.71× | |
| Tradition | CONSERVATISM | 1.35× | |
| Individualism | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Pet Ownership | JOY | 0.83× | |
| Social Media Usage | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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