A data profile of the people who buy, follow and care about Audience in Argentina — modelled from more than twelve digital signal sources. Audience has an estimated audience of 1,488,650 people in Argentina.
Audience has an estimated audience of 1,488,650 people in Argentina. 53.4% are female, 46.6% are male, average age 39.1. Top brand affinities: Millie Bobby Brown, Henry Cavill, Art exhibition, Keanu Reeves, Charlize Theron.
Top brand affinities include Millie Bobby Brown, Henry Cavill, Art exhibition, with strongest over-indexing on Millie Bobby Brown (1.6× the country average).
Demographically, the Audience audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Audience fan in Argentina is balanced, around 39.1 years old, with strong Career Orientation tendencies and a notable affinity for Millie Bobby Brown.
The key figures that characterise the Audience profile in Argentina.
53.4% are female, 46.6% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 39.1 |
| Estimated audience size | 1,488,650 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Audience audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Will Ferrell | Movies & TV | 2.11× | ||
| 02 | Charli XCX | Music & Radio | 2.05× | ||
| 03 | Single malt whisky | Food & Beverages | 2.03× | ||
| 04 | Charlize Theron | Movies & TV | 1.83× | ||
| 05 | Jessica Alba | Movies & TV | 1.81× | ||
| 06 | Cannes Film Festival | Movies & TV | 1.80× | ||
| 07 | Art exhibition | Arts & Culture | 1.73× | ||
| 08 | Eminem | Music & Radio | 1.73× | ||
| 09 | Better Call Saul | Movies & TV | 1.71× | ||
| 10 | Nicki Minaj | Music & Radio | 1.71× | ||
| 11 | James Bond | Movies & TV | 1.70× | ||
| 12 | Keanu Reeves | Movies & TV | 1.68× | ||
| 13 | Bella Thorne | Movies & TV | 1.66× | ||
| 14 | Career development | Business & Career | 1.65× | ||
| 15 | Millie Bobby Brown | Movies & TV | 1.60× | ||
| 16 | Henry Cavill | Movies & TV | 1.58× | ||
| 17 | Adele | Music & Radio | 1.58× | ||
| 18 | True Detective | Movies & TV | 1.58× | ||
| 19 | Comedy club | Movies & TV | 1.55× | ||
| 20 | Snapchat | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.36× | |
| Early Adopter Mentality | POWER | 1.26× | |
| Extroversion | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Indulgence | JOY | 0.80× | |
| Family Orientation | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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