A data profile of the people who buy, follow and care about Audience in Denmark — modelled from more than twelve digital signal sources. Audience has an estimated audience of 814,433 people in Denmark.
Audience has an estimated audience of 814,433 people in Denmark. 53.4% are female, 46.6% are male, average age 43.7. Top brand affinities: Fine art, Contemporary art, Uniqlo, Digital photography, Millie Bobby Brown.
Top brand affinities include Fine art, Contemporary art, Uniqlo, with strongest over-indexing on Fine art (1.72× the country average).
Demographically, the Audience audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Audience fan in Denmark is balanced, around 43.7 years old, with strong Extroversion tendencies and a notable affinity for Fine art.
The key figures that characterise the Audience profile in Denmark.
53.4% are female, 46.6% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 43.7 |
| Estimated audience size | 814,433 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Audience audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Contemporary art | Arts & Culture | 1.91× | ||
| 02 | Rotten Tomatoes | Movies & TV | 1.91× | ||
| 03 | Cannes Film Festival | Movies & TV | 1.84× | ||
| 04 | Millie Bobby Brown | Movies & TV | 1.81× | ||
| 05 | Film festival | Movies & TV | 1.81× | ||
| 06 | Harry Styles | Music & Radio | 1.74× | ||
| 07 | Banksy | Arts & Culture | 1.73× | ||
| 08 | Fine art | Business & Career | 1.72× | ||
| 09 | Graffiti | Arts & Culture | 1.70× | ||
| 10 | Digital photography | Business & Career | 1.69× | ||
| 11 | Keanu Reeves | Movies & TV | 1.69× | ||
| 12 | Street dance | Sports | 1.67× | ||
| 13 | Uniqlo | Shopping | 1.61× | ||
| 14 | David Bowie | Music & Radio | 1.60× | ||
| 15 | Lip gloss | Beauty & Wellness | 1.59× | ||
| 16 | Net-a-Porter | Shopping | 1.53× | ||
| 17 | Paul McCartney | Music & Radio | 1.52× | ||
| 18 | Charlotte Tilbury | Beauty & Wellness | 1.52× | ||
| 19 | Bollywood movies | Movies & TV | 1.50× | ||
| 20 | Sustainable clothing | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.24× | |
| Early Adopter Mentality | POWER | 1.24× | |
| Mindfulness | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.76× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Convenience Orientation | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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