A data profile of the people who buy, follow and care about Audience in Finland — modelled from more than twelve digital signal sources. Audience has an estimated audience of 532,977 people in Finland.
Audience has an estimated audience of 532,977 people in Finland. 53.1% are female, 46.9% are male, average age 43.3. Top brand affinities: Twitch, YouTube Music, Ticketmaster, Art exhibition, Contemporary art.
Top brand affinities include Twitch, YouTube Music, Ticketmaster, with strongest over-indexing on Twitch (2.61× the country average).
Demographically, the Audience audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Mindfulness, Tradition.
The typical Audience fan in Finland is balanced, around 43.3 years old, with strong Mindfulness tendencies and a notable affinity for Twitch.
The key figures that characterise the Audience profile in Finland.
53.1% are female, 46.9% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 43.3 |
| Estimated audience size | 532,977 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Audience audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Twitch | Games | 2.61× | ||
| 02 | Ozzy Osbourne | Music & Radio | 2.61× | ||
| 03 | YouTube Music | Internet & Social Media | 2.53× | ||
| 04 | Sveriges Television | Technology & Electronics | 2.24× | ||
| 05 | Pokémon | Games | 2.22× | ||
| 06 | Manga | Literature | 2.09× | ||
| 07 | Piano | Music & Radio | 2.05× | ||
| 08 | Radio | Technology & Electronics | 1.99× | ||
| 09 | Thomann | Shopping | 1.95× | ||
| 10 | Ticketmaster | Travel & Leisure | 1.94× | ||
| 11 | Art exhibition | Arts & Culture | 1.93× | ||
| 12 | Shih Tzu | Pets & Animals | 1.89× | ||
| 13 | Beagle | Pets & Animals | 1.86× | ||
| 14 | Fine art | Business & Career | 1.76× | ||
| 15 | Contemporary art | Arts & Culture | 1.68× | ||
| 16 | Golden Retriever | Pets & Animals | 1.61× | ||
| 17 | Stranger Things | Movies & TV | 1.60× | ||
| 18 | Swimming pool | Sports | 1.58× | ||
| 19 | Digital photography | Business & Career | 1.58× | ||
| 20 | Vintage clothing | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.30× | |
| Tradition | CONSERVATISM | 1.28× | |
| Urban Lifestyle | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Indulgence | JOY | 0.75× | |
| DIY Mentality | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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