A data profile of the people who buy, follow and care about Audience in Sweden — modelled from more than twelve digital signal sources. Audience has an estimated audience of 1,296,523 people in Sweden.
Audience has an estimated audience of 1,296,523 people in Sweden. 50.5% are female, 49.5% are male, average age 43.8. Top brand affinities: Science fiction movies, Stranger Things, Viral video, Jim Carrey, First-person shooter games.
Top brand affinities include Science fiction movies, Stranger Things, Viral video, with strongest over-indexing on Science fiction movies (2.52× the country average).
Demographically, the Audience audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Audience fan in Sweden is balanced, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Science fiction movies.
The key figures that characterise the Audience profile in Sweden.
50.5% are female, 49.5% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 43.8 |
| Estimated audience size | 1,296,523 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Audience audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Carrey | Movies & TV | 3.29× | ||
| 02 | Eurovision Song Contest | Music & Radio | 3.29× | ||
| 03 | Peaky Blinders (TV series) | Movies & TV | 3.29× | ||
| 04 | Alternative hip hop | Music & Radio | 2.81× | ||
| 05 | Viral video | Internet & Social Media | 2.62× | ||
| 06 | Science fiction movies | Movies & TV | 2.52× | ||
| 07 | Dexter (TV series) | Movies & TV | 2.49× | ||
| 08 | Stranger Things | Movies & TV | 2.33× | ||
| 09 | First-person shooter games | Games | 2.19× | ||
| 10 | Jotex | Shopping | 2.13× | ||
| 11 | Radio | Technology & Electronics | 1.93× | ||
| 12 | Stand-up comedy | Movies & TV | 1.86× | ||
| 13 | Gambling | Games | 1.79× | ||
| 14 | Fiction books | Literature | 1.78× | ||
| 15 | Art exhibition | Arts & Culture | 1.77× | ||
| 16 | Real property | Home & Garden | 1.72× | ||
| 17 | Sportbladet | Sports | 1.67× | ||
| 18 | Online games | Games | 1.64× | ||
| 19 | Instant messaging | Internet & Social Media | 1.59× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.41× | |
| Extroversion | THRILL | 1.38× | |
| Spirituality | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.86× | |
| Individualism | JOY | 0.87× | |
| Indulgence | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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