A data profile of the people who buy, follow and care about Audience in Norway — modelled from more than twelve digital signal sources. Audience has an estimated audience of 719,541 people in Norway.
Audience has an estimated audience of 719,541 people in Norway. 48.3% are female, 51.7% are male, average age 43.5. Top brand affinities: Biltema, Ticketmaster, KappAhl, Gina Tricot, Science.
Top brand affinities include Biltema, Ticketmaster, KappAhl, with strongest over-indexing on Biltema (2.47× the country average).
Demographically, the Audience audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.
The typical Audience fan in Norway is balanced, around 43.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Biltema.
The key figures that characterise the Audience profile in Norway.
48.3% are female, 51.7% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 43.5 |
| Estimated audience size | 719,541 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Audience audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biltema | Business & Career | 2.47× | ||
| 02 | YouTube Music | Internet & Social Media | 2.46× | ||
| 03 | Ariana Grande | Music & Radio | 2.43× | ||
| 04 | Milan | Travel & Leisure | 2.38× | ||
| 05 | Ticketmaster | Travel & Leisure | 2.35× | ||
| 06 | Hoodie | Fashion & Accessoires | 2.08× | ||
| 07 | Twitch | Games | 2.08× | ||
| 08 | KappAhl | Fashion & Accessoires | 2.03× | ||
| 09 | Manga | Literature | 1.85× | ||
| 10 | Swimming pool | Sports | 1.74× | ||
| 11 | High school | Business & Career | 1.73× | ||
| 12 | Art exhibition | Arts & Culture | 1.71× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.67× | ||
| 14 | French Bulldog | Pets & Animals | 1.66× | ||
| 15 | Piano | Music & Radio | 1.63× | ||
| 16 | Innovation | Business & Career | 1.60× | ||
| 17 | Radio | Technology & Electronics | 1.58× | ||
| 18 | Science | Business & Career | 1.54× | ||
| 19 | Retro style | Fashion & Accessoires | 1.54× | ||
| 20 | Livemusic | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.27× | |
| Spirituality | BALANCE | 1.21× | |
| Early Adopter Mentality | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.76× | |
| Family Orientation | CONSERVATISM | 0.77× | |
| DIY Mentality | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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