A data profile of the people who buy, follow and care about Cover version in Austria — modelled from more than twelve digital signal sources. Cover version has an estimated audience of 797,229 people in Austria.
Cover version has an estimated audience of 797,229 people in Austria. 61.8% are female, 38.2% are male, average age 41.5. Top brand affinities: Kronen Zeitung, WhatsApp, Politics, Hobby, Hair products.
Top brand affinities include Kronen Zeitung, WhatsApp, Politics, with strongest over-indexing on Kronen Zeitung (1.95× the country average).
Demographically, the Cover version audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Cover version fan in Austria is more female, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Cover version profile in Austria.
61.8% are female, 38.2% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 41.5 |
| Estimated audience size | 797,229 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Cover version audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 14.7% |
| Germany | 9.5% |
The strongest cross-interests of the Cover version audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DJ Ötzi | Music & Radio | 2.70× | ||
| 02 | Newsletter | Technology & Electronics | 2.38× | ||
| 03 | MSN | News | 2.20× | ||
| 04 | Kronen Zeitung | News | 1.95× | ||
| 05 | Innovation | Business & Career | 1.87× | ||
| 06 | Internet & Social Media | 1.86× | |||
| 07 | Politics | Politics & Society | 1.85× | ||
| 08 | Blues music | Music & Radio | 1.83× | ||
| 09 | Toys | Games | 1.80× | ||
| 10 | Distilled beverage | Food & Beverages | 1.79× | ||
| 11 | Hobby | Home & Garden | 1.73× | ||
| 12 | Bicycle | Cars & Mobility | 1.73× | ||
| 13 | Renewable energy | Business & Career | 1.71× | ||
| 14 | Italian cuisine | Food & Beverages | 1.67× | ||
| 15 | Black Friday (shopping) | Shopping | 1.63× | ||
| 16 | Hair products | Beauty & Wellness | 1.62× | ||
| 17 | Freeware | Technology & Electronics | 1.59× | ||
| 18 | Meditation | Health | 1.58× | ||
| 19 | Energy | Home & Garden | 1.55× | ||
| 20 | EBay | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.48× | |
| Convenience Orientation | PREMIUM | 1.40× | |
| Price Sensitivity | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.43× | |
| DIY Mentality | THRILL | 0.94× | |
| Travelling | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Cover version. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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