A data profile of the people who buy, follow and care about Gangsta rap in Austria — modelled from more than twelve digital signal sources. Gangsta rap has an estimated audience of 228,814 people in Austria.
The average Gangsta rap fan in Austria is 29.5 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include TikTok, Lieferando.de, Admiral Bundesliga, with strongest over-indexing on TikTok (1.85× the country average).
Demographically, the Gangsta rap audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Gangsta rap fan in Austria is more male, around 29.5 years old, with strong Risk Appetite tendencies and a notable affinity for TikTok.
The key figures that characterise the Gangsta rap profile in Austria.
43.0% are female, 57.0% are male, average age 29.5.
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 29.5 |
| Estimated audience size | 228,814 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 25% | |
| 30-39 | 12% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Gangsta rap audience comes from Austria.
| Country | Share |
|---|---|
| United States | 45.6% |
| Germany | 5.5% |
| China | 4.5% |
Where the Gangsta rap audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~6K | 1.06× | |
| 02 | Vorarlberg | ~9K | 1.05× | |
| 03 | Lower Austria | ~30K | 1.00× | |
| 04 | Carinthia (state) | ~10K | 0.99× | |
| 05 | Salzburg | ~10K | 0.98× | |
| 06 | Tyrol | ~20K | 0.96× | |
| 07 | Upper Austria | ~30K | 0.95× | |
| 08 | Styria | ~30K | 0.95× | |
| 09 | Vienna | ~40K | 0.93× |
The strongest cross-interests of the Gangsta rap audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Haftbefehl | Music & Radio | 4.89× | ||
| 02 | Azet | Music & Radio | 4.64× | ||
| 03 | Underground hip hop | Music & Radio | 3.76× | ||
| 04 | Deutschrap | Music & Radio | 3.31× | ||
| 05 | Lieferando.de | Food & Beverages | 3.16× | ||
| 06 | BP | Cars & Mobility | 2.29× | ||
| 07 | Hip hop music | Music & Radio | 2.26× | ||
| 08 | Galatasaray S.K. | Sports | 2.22× | ||
| 09 | Twitch | Games | 2.19× | ||
| 10 | FC Barcelona | Sports | 1.92× | ||
| 11 | Canada | Travel & Leisure | 1.87× | ||
| 12 | TikTok | Internet & Social Media | 1.85× | ||
| 13 | Marko Arnautovic | Sports | 1.82× | ||
| 14 | Interwetten | Games | 1.73× | ||
| 15 | Admiral Bundesliga | Sports | 1.70× | ||
| 16 | FC Bayern Munich | Sports | 1.70× | ||
| 17 | UEFA Champions League | Sports | 1.70× | ||
| 18 | Spotify | Internet & Social Media | 1.65× | ||
| 19 | Real Madrid Club de Fútbol | Sports | 1.64× | ||
| 20 | Computers | Technology & Electronics | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.43× | |
| Early Adopter Mentality | POWER | 1.42× | |
| Pet Ownership | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Community Orientation | OPEN | 0.85× | |
| DIY Mentality | THRILL | 0.93× |
Gangsta rap has an estimated audience of 228,814 people in Austria, concentrated in Vienna and Lower Austria.
43.0% of Gangsta rap fans are female, 57.0% are male, with an average age of 29.5 years.
Gangsta rap fans show strongest brand affinity for TikTok (1.85×), Lieferando.de (3.16×), and Admiral Bundesliga (1.7×) over the country average.
Gangsta rap fans in Austria are most concentrated in Vienna (reach ~40K), Lower Austria (reach ~30K), and Upper Austria (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Gangsta rap itself, the audience over-indexes on Lieferando.de (3.16×), Admiral Bundesliga (1.7×), Computers (1.59×), and Hip hop music (2.26×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Gangsta rap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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