A data profile of the people who buy, follow and care about Snoop Dogg in Austria — modelled from more than twelve digital signal sources. Snoop Dogg has an estimated audience of 109,077 people in Austria.
The average Snoop Dogg fan in Austria is 33.1 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Bwin, TikTok, Music videos, with strongest over-indexing on Bwin (2.2× the country average).
Demographically, the Snoop Dogg audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Snoop Dogg fan in Austria is balanced, around 33.1 years old, with strong Patriotism tendencies and a notable affinity for Bwin.
The key figures that characterise the Snoop Dogg profile in Austria.
53.6% are female, 46.4% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 33.1 |
| Estimated audience size | 109,077 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Snoop Dogg audience comes from Austria.
| Country | Share |
|---|---|
| United States | 35.8% |
| Brazil | 5.6% |
| Germany | 5.3% |
Where the Snoop Dogg audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~20K | 1.11× | |
| 02 | Vorarlberg | ~4K | 1.04× | |
| 03 | Lower Austria | ~20K | 1.03× | |
| 04 | Carinthia (state) | ~6K | 1.02× | |
| 05 | Tyrol | ~8K | 1.00× | |
| 06 | Burgenland | ~3K | 0.98× | |
| 07 | Upper Austria | ~10K | 0.95× | |
| 08 | Styria | ~10K | 0.94× | |
| 09 | Salzburg | ~7K | 0.93× |
The strongest cross-interests of the Snoop Dogg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | G-funk | Music & Radio | 8.04× | ||
| 02 | Music videos | Music & Radio | 2.30× | ||
| 03 | Hip hop music | Music & Radio | 2.30× | ||
| 04 | Bwin | Games | 2.20× | ||
| 05 | TV reality shows | Movies & TV | 2.09× | ||
| 06 | BP | Cars & Mobility | 2.07× | ||
| 07 | Twitch | Games | 1.99× | ||
| 08 | Lieferando.de | Food & Beverages | 1.90× | ||
| 09 | Borussia Dortmund | Sports | 1.89× | ||
| 10 | KFC | Food & Beverages | 1.82× | ||
| 11 | David Alaba | Sports | 1.79× | ||
| 12 | Mobile game | Games | 1.79× | ||
| 13 | FC Red Bull Salzburg | Sports | 1.73× | ||
| 14 | Real Madrid Club de Fútbol | Sports | 1.72× | ||
| 15 | UEFA Champions League | Sports | 1.71× | ||
| 16 | FC Barcelona | Sports | 1.66× | ||
| 17 | FIFA World Cup | Sports | 1.62× | ||
| 18 | TikTok | Internet & Social Media | 1.59× | ||
| 19 | Nike | Fashion & Accessoires | 1.58× | ||
| 20 | FC Bayern Munich | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.41× | |
| Early Adopter Mentality | POWER | 1.24× | |
| Social Media Usage | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.74× | |
| DIY Mentality | THRILL | 0.77× | |
| Quality Awareness | PREMIUM | 0.78× |
Snoop Dogg has an estimated audience of 109,077 people in Austria, concentrated in Vienna and Lower Austria.
53.6% of Snoop Dogg fans are female, 46.4% are male, with an average age of 33.1 years.
Snoop Dogg fans show strongest brand affinity for Bwin (2.2×), TikTok (1.59×), and Music videos (2.3×) over the country average.
Snoop Dogg fans in Austria are most concentrated in Vienna (reach ~20K), Lower Austria (reach ~20K), and Upper Austria (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Snoop Dogg itself, the audience over-indexes on TikTok (1.59×), Music videos (2.3×), Hip hop music (2.3×), and FIFA World Cup (1.62×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Snoop Dogg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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