Rascasse Audience Intelligence

Snoop Dogg Audience in United States

A data profile of the people who buy, follow and care about Snoop Dogg in United States — modelled from more than twelve digital signal sources. Snoop Dogg has an estimated audience of 7,945,446 people in United States.

#15among Hip hop in United States#315among Person in United States#337in Music & Radio

The average Snoop Dogg fan in United States is 31.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Los Angeles Angels of Anaheim, Underground hip hop, Gangsta rap, with strongest over-indexing on Los Angeles Angels of Anaheim (7.31× the country average).

Demographically, the Snoop Dogg audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Extroversion, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snoop Dogg fan in United States is balanced, around 31.3 years old, with strong Extroversion tendencies and a notable affinity for Los Angeles Angels of Anaheim.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snoop Dogg profile in United States.

Audience size
7.9M
in United States
Gender
47.5%♀
52.5% male
Age
31.3
average years
Country rank
#4460
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snoop Dogg fans

47.5% are female, 52.5% are male, average age 31.3.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Snoop Dogg audience in United States
MetricValue
Female47.5%
Male52.5%
Average age31.3
Estimated audience size7,945,446
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Snoop Dogg audience in United States
Age bracketShare%
16-1942%
20-2922%
30-3916%
40-4913%
50+8%
Fig. 04

Worldwide distribution

35.7%

of the worldwide Snoop Dogg audience comes from United States.

Worldwide audience distribution share by country for Snoop Dogg
CountryShare
United States35.7%
Brazil5.6%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snoop Dogg audience in United States is strongest.

Fig. 05

Top regions by affinity

Snoop Dogg fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~90K1.35×
02Alabama~100K1.20×
03Louisiana~100K1.17×
04Arkansas~80K1.17×
05Oklahoma~100K1.15×
06Michigan~200K1.13×
07Minnesota~100K1.13×
08Tennessee~200K1.11×
09Missouri~100K1.11×
10Georgia~300K1.10×
11Ohio~300K1.10×
12South Carolina~100K1.10×
13Wisconsin~100K1.10×
14North Carolina~300K1.09×
15Kentucky~100K1.09×
16Indiana~200K1.08×
17Maryland~200K1.05×
18Iowa~70K1.05×
19New Mexico~40K1.04×
20West Virginia~40K1.04×
21Kansas~70K1.03×
22Illinois~300K1.02×
23California~900K1.01×
24Arizona~200K1.00×
25Pennsylvania~300K0.99×
26Virginia~200K0.99×
27Nevada~80K0.99×
28Idaho~40K0.99×
29Nebraska~40K0.99×
30Texas~700K0.98×
31Oregon~90K0.98×
32North Dakota~20K0.97×
33Colorado~100K0.96×
34Delaware~20K0.96×
35Washington~200K0.95×
36Connecticut~80K0.93×
37Utah~70K0.93×
38Maine~30K0.93×
39Montana~20K0.93×
40South Dakota~20K0.93×
41Florida~500K0.91×
42New Jersey~200K0.88×
43New Hampshire~30K0.87×
44Rhode Island~20K0.87×
45Alaska~20K0.87×
46Massachusetts~100K0.85×
47New York~400K0.83×
48Washington, District of Columbia~20K0.81×
49Vermont~10K0.81×
50Hawaii~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Snoop Dogg, United States
0.72×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snoop Dogg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snoop Dogg audience
#·InterestCategoryAffinity×
01Los Angeles Angels of AnaheimSports7.31×
02G-funkMusic & Radio4.71×
03Shohei OhtaniSports3.19×
04Rhianna (singer)Music & Radio3.12×
05Gangsta rapMusic & Radio2.44×
06New York KnicksSports2.44×
07Underground hip hopMusic & Radio2.32×
08Sean CombsMusic & Radio2.29×
09Department of Motor VehiclesCars & Mobility2.11×
10AfrobeatMusic & Radio1.99×
11Lace wigBeauty & Wellness1.93×
12East Coast hip hopMusic & Radio1.92×
13Curly HairBeauty & Wellness1.82×
14NBA FinalsSports1.76×
15Hair ExtensionsBeauty & Wellness1.76×
16NBA playoffsSports1.74×
17Jerkin'Fashion & Accessoires1.73×
18Los Angeles LakersSports1.62×
19WigBeauty & Wellness1.61×
20Madea's Class ReunionMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snoop Dogg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snoop Dogg audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.09×
Risk AppetiteTHRILL1.09×
Early Adopter MentalityPOWER1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snoop Dogg audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.64×
Price SensitivityPREMIUM0.70×
Convenience OrientationPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snoop Dogg have in United States?

Snoop Dogg has an estimated audience of 7,945,446 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Snoop Dogg fans?

47.5% of Snoop Dogg fans are female, 52.5% are male, with an average age of 31.3 years.

03

Which brands do Snoop Dogg fans like most?

Snoop Dogg fans show strongest brand affinity for Los Angeles Angels of Anaheim (7.31×), Underground hip hop (2.32×), and Gangsta rap (2.44×) over the country average.

04

Where do Snoop Dogg fans live in United States?

Snoop Dogg fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Snoop Dogg fans also like?

Beyond Snoop Dogg itself, the audience over-indexes on Underground hip hop (2.32×), Gangsta rap (2.44×), NBA Finals (1.76×), and G-funk (4.71×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Snoop Dogg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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