Snoop Dogg Audience in United States

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Snoop Dogg has an estimated audience of 8,289,773 people in United States. 47.5% are female, 52.5% are male, average age 31.3. Top regions: California, Texas, Florida. Top brand affinities: Los Angeles Angels of Anaheim, Underground hip hop, Gangsta rap, G-funk, NBA Finals.

The average Snoop Dogg fan in United States is 31.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Los Angeles Angels of Anaheim, Underground hip hop, Gangsta rap, with strongest over-indexing on Los Angeles Angels of Anaheim (7.31× the country average). Demographically, the Snoop Dogg audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Snoop Dogg fans

Demographic split for Snoop Dogg audience in United States
MetricValue
Female47.5%
Male52.5%
Average age31.3
Estimated audience size8,289,773

Audience persona

The typical Snoop Dogg fan in United States is balanced, around 31.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Los Angeles Angels of Anaheim.

Top regions in United States

Top regions ranked by reach for Snoop Dogg in United States
RegionReachAffinity
California960,8321.05×
Texas715,3191×
Florida525,2870.94×
New York400,4060.86×
Illinois290,8811.05×
Ohio283,2191.11×
North Carolina281,5121.13×
Pennsylvania280,6991.01×
Georgia278,1221.09×
Michigan240,9141.11×
Virginia209,9181.04×
New Jersey193,2020.92×
Tennessee189,8441.14×
Indiana168,1871.11×
Arizona166,8820.99×
Washington164,6750.99×
Maryland149,2871.05×
Missouri149,1461.12×
Massachusetts146,1780.9×
Wisconsin141,2871.13×
South Carolina137,1081.1×
Alabama134,3701.16×
Colorado131,1001×
Minnesota130,4771.1×
Louisiana122,6561.15×
Kentucky112,4001.08×
Oklahoma107,7131.17×
Oregon97,5831.03×
Mississippi85,9001.26×
Nevada79,5440.99×
Arkansas78,7601.15×
Connecticut77,4160.93×
Iowa71,7281.05×
Utah70,5340.95×
Kansas68,1271.04×
New Mexico41,8571.01×
Nebraska40,9620.99×
Idaho40,5820.98×
West Virginia39,1531.01×
Maine28,4200.96×
New Hampshire28,2450.86×
Hawaii25,4380.71×
Rhode Island22,4260.85×
Delaware21,2410.93×
Montana20,9870.91×
Washington, District of Columbia20,4350.82×
South Dakota16,3630.85×
North Dakota15,1170.89×
Alaska13,8130.78×
Vermont11,2900.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snoop Dogg audience
BrandAffinityCategory
Los Angeles Angels of Anaheim7.31×Sports
Underground hip hop2.32×Music & Radio
Gangsta rap2.44×Music & Radio
G-funk4.71×Music & Radio
NBA Finals1.76×Sports
Shohei Ohtani3.19×Sports
East Coast hip hop1.92×Music & Radio
Lace wig1.93×Beauty & Wellness
Rhianna (singer)3.12×Music & Radio
NBA playoffs1.74×Sports
Los Angeles Lakers1.62×Sports
Wig1.61×Beauty & Wellness
Diddy2.14×Music & Radio
Afrobeat1.99×Music & Radio
New York Knicks2.44×Sports
Department of Motor Vehicles2.11×Cars & Mobility
Curly Hair1.82×Beauty & Wellness
Hair Extensions1.76×Beauty & Wellness
Jerkin'1.73×Fashion & Accessoires
West Coast hip hop1.56×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snoop Dogg audience
TraitClusterScore
Luxury OrientationPREMIUM2.88
Risk AppetiteTHRILL1.76
LGBTQ+ IdentityOPEN1.71
Early Adopter MentalityPOWER1.57
ExtroversionTHRILL1.28
MindfulnessBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Snoop Dogg
CountryShare
United States36.6%
Brazil5.9%
Germany5.4%

See Snoop Dogg audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Snoop Dogg have in United States?

Snoop Dogg has an estimated audience of 8,289,773 people in United States, concentrated in California and Texas.

What is the gender split and age of Snoop Dogg fans?

47.5% of Snoop Dogg fans are female, 52.5% are male, with an average age of 31.3 years.

Which brands do Snoop Dogg fans like most?

Snoop Dogg fans show strongest brand affinity for Los Angeles Angels of Anaheim (7.31×), Underground hip hop (2.32×), and Gangsta rap (2.44×) over the country average.

Where do Snoop Dogg fans live in United States?

Snoop Dogg fans in United States are most concentrated in California (reach 960,832), Texas (reach 715,319), and Florida (reach 525,287). These three regions account for the largest share of the active audience.

What other brands do Snoop Dogg fans also like?

Beyond Snoop Dogg itself, the audience over-indexes on Underground hip hop (2.32×), Gangsta rap (2.44×), G-funk (4.71×), and NBA Finals (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snoop Dogg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.