Rascasse Audience Intelligence

Snoop Dogg Audience in Germany

A data profile of the people who buy, follow and care about Snoop Dogg in Germany — modelled from more than twelve digital signal sources. Snoop Dogg has an estimated audience of 1,183,586 people in Germany.

#17among Hip hop in Germany#717among Person in Germany#549in Music & Radio

The average Snoop Dogg fan in Germany is 34.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sports, Transfermarkt, P$C, with strongest over-indexing on Sports (1.77× the country average).

Demographically, the Snoop Dogg audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Snoop Dogg fan in Germany is balanced, around 34.1 years old, with strong Patriotism tendencies and a notable affinity for Sports.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snoop Dogg profile in Germany.

Audience size
1.2M
in Germany
Gender
54.2%♀
45.8% male
Age
34.1
average years
Country rank
#5593
Person in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snoop Dogg fans

54.2% are female, 45.8% are male, average age 34.1.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Snoop Dogg audience in Germany
MetricValue
Female54.2%
Male45.8%
Average age34.1
Estimated audience size1,183,586
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Snoop Dogg audience in Germany
Age bracketShare%
16-1931%
20-2924%
30-3919%
40-4915%
50+11%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Snoop Dogg audience comes from Germany.

Worldwide audience distribution share by country for Snoop Dogg
CountryShare
United States35.7%
Brazil5.6%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snoop Dogg audience in Germany is strongest.

Fig. 05

Top regions by affinity

Snoop Dogg fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.17×
02Baden-Württemberg~200K1.12×
03Rheinland-Pfalz~70K1.12×
04Hessen~100K1.10×
05Bayern~200K1.09×
06Saarland~20K1.09×
07Bremen~10K1.07×
08Niedersachsen~100K1.06×
09Berlin~60K1.05×
10Hamburg~30K1.05×
11Schleswig-Holstein~40K0.96×
12Thüringen~30K0.91×
13Sachsen-Anhalt~30K0.90×
14Brandenburg~30K0.88×
15Mecklenburg-Vorpommern~20K0.83×
16Sachsen~40K0.66×
Fig. 06

Affinity by region

Affinity by region — Snoop Dogg, Germany
0.66×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snoop Dogg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snoop Dogg audience
#·InterestCategoryAffinity×
01Step Up 2: The StreetsMovies & TV17.23×
02G-funkMusic & Radio10.40×
03P$CMusic & Radio9.92×
0450 CentMusic & Radio6.65×
05Gangsta rapMusic & Radio3.99×
06HaftbefehlMusic & Radio3.40×
07FinchMusic & Radio3.18×
08TransfermarktSports3.12×
09Underground hip hopMusic & Radio2.94×
10YouTube MusicInternet & Social Media2.39×
11Harry KaneSports2.30×
12TipicoGames1.83×
13SportsSports1.77×
14SportschauSports1.69×
15MoviesMovies & TV1.64×
16AutoScout24Cars & Mobility1.63×
17Arts and musicArts & Culture1.56×
18Food and drinkFood & Beverages1.55×
19Real Madrid C.F.Sports1.54×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snoop Dogg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snoop Dogg audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.69×
Early Adopter MentalityPOWER1.37×
ExtroversionTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snoop Dogg audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.62×
Design AffinityPREMIUM0.72×
SustainabilityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snoop Dogg have in Germany?

Snoop Dogg has an estimated audience of 1,183,586 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Snoop Dogg fans?

54.2% of Snoop Dogg fans are female, 45.8% are male, with an average age of 34.1 years.

03

Which brands do Snoop Dogg fans like most?

Snoop Dogg fans show strongest brand affinity for Sports (1.77×), Transfermarkt (3.12×), and P$C (9.92×) over the country average.

04

Where do Snoop Dogg fans live in Germany?

Snoop Dogg fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Snoop Dogg fans also like?

Beyond Snoop Dogg itself, the audience over-indexes on Transfermarkt (3.12×), P$C (9.92×), Food and drink (1.55×), and Arts and music (1.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in Germany

See Snoop Dogg audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Snoop Dogg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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