A data profile of the people who buy, follow and care about Drums in Australia — modelled from more than twelve digital signal sources. Drums has an estimated audience of 2,548,083 people in Australia.
Drums has an estimated audience of 2,548,083 people in Australia. 44.9% are female, 55.1% are male, average age 42.1. Top brand affinities: Peter Alexander, Bass guitar, Piano, Acoustic guitar, Electric guitar.
Top brand affinities include Peter Alexander, Bass guitar, Piano, with strongest over-indexing on Peter Alexander (1.68× the country average).
Demographically, the Drums audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Individualism, Tradition.
The typical Drums fan in Australia is more male, around 42.1 years old, with strong Individualism tendencies and a notable affinity for Peter Alexander.
The key figures that characterise the Drums profile in Australia.
44.9% are female, 55.1% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 42.1 |
| Estimated audience size | 2,548,083 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Drums audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 5.6% |
| China | 5.0% |
The strongest cross-interests of the Drums audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saxophone | Music & Radio | 3.02× | ||
| 02 | Clarinet | Music & Radio | 2.91× | ||
| 03 | Bass guitar | Music & Radio | 2.72× | ||
| 04 | Cello | Music & Radio | 2.71× | ||
| 05 | Acoustic guitar | Music & Radio | 2.67× | ||
| 06 | Violin | Music & Radio | 2.60× | ||
| 07 | Piano | Music & Radio | 2.41× | ||
| 08 | Electric guitar | Music & Radio | 2.41× | ||
| 09 | AC/DC | Music & Radio | 2.13× | ||
| 10 | Steam | Games | 1.98× | ||
| 11 | Wikipedia | Internet & Social Media | 1.90× | ||
| 12 | One Piece | Movies & TV | 1.81× | ||
| 13 | Stranger Things | Movies & TV | 1.76× | ||
| 14 | Pokémon | Games | 1.76× | ||
| 15 | Game of Thrones | Movies & TV | 1.76× | ||
| 16 | Costume | Fashion & Accessoires | 1.76× | ||
| 17 | Peter Alexander | Music & Radio | 1.68× | ||
| 18 | Manga | Literature | 1.65× | ||
| 19 | BP | Cars & Mobility | 1.58× | ||
| 20 | National park | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.31× | |
| Tradition | CONSERVATISM | 1.30× | |
| Extroversion | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Family Orientation | CONSERVATISM | 0.83× | |
| Quality Awareness | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Drums. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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