A data profile of the people who buy, follow and care about Human behavior in Australia — modelled from more than twelve digital signal sources. Human behavior has an estimated audience of 2,381,471 people in Australia.
Human behavior has an estimated audience of 2,381,471 people in Australia. 60.4% are female, 39.6% are male, average age 42.7. Top brand affinities: Wikipedia, Pizza, Demi Moore, Innovation, Sourdough.
Top brand affinities include Wikipedia, Pizza, Demi Moore, with strongest over-indexing on Wikipedia (3.04× the country average).
Demographically, the Human behavior audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Extroversion, Tradition.
The typical Human behavior fan in Australia is more female, around 42.7 years old, with strong Extroversion tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Human behavior profile in Australia.
60.4% are female, 39.6% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 42.7 |
| Estimated audience size | 2,381,471 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Human behavior audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 6.9% |
| Brazil | 6.5% |
The strongest cross-interests of the Human behavior audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sourdough | Food & Beverages | 3.44× | ||
| 02 | Idris Elba | Movies & TV | 3.44× | ||
| 03 | Olivia Colman | Movies & TV | 3.23× | ||
| 04 | Demi Moore | Movies & TV | 3.22× | ||
| 05 | Emma Thompson | Movies & TV | 3.11× | ||
| 06 | Wikipedia | Internet & Social Media | 3.04× | ||
| 07 | Lily James | Movies & TV | 2.97× | ||
| 08 | Liam Neeson | Movies & TV | 2.95× | ||
| 09 | Brendan Fraser | Movies & TV | 2.74× | ||
| 10 | Keira Knightley | Movies & TV | 2.49× | ||
| 11 | Jason Momoa | Movies & TV | 2.27× | ||
| 12 | DeviantArt | Internet & Social Media | 2.18× | ||
| 13 | Jim Carrey | Movies & TV | 2.17× | ||
| 14 | Rome | Travel & Leisure | 1.95× | ||
| 15 | Public security | Politics & Society | 1.85× | ||
| 16 | Pizza | Food & Beverages | 1.64× | ||
| 17 | Innovation | Business & Career | 1.57× | ||
| 18 | Internet celebrity | Internet & Social Media | 1.57× | ||
| 19 | Nicole Kidman | Movies & TV | 1.56× | ||
| 20 | ABC | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.31× | |
| Tradition | CONSERVATISM | 1.30× | |
| Spirituality | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Family Orientation | CONSERVATISM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Human behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.