A data profile of the people who buy, follow and care about Human behavior in Poland — modelled from more than twelve digital signal sources. Human behavior has an estimated audience of 1,728,886 people in Poland.
Human behavior has an estimated audience of 1,728,886 people in Poland. 60.8% are female, 39.2% are male, average age 38.5. Top brand affinities: Shopping and fashion, Catholic Church, Baltic Sea, Love & Sex, Game consoles.
Top brand affinities include Shopping and fashion, Catholic Church, Baltic Sea, with strongest over-indexing on Shopping and fashion (4.15× the country average).
Demographically, the Human behavior audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Human behavior fan in Poland is more female, around 38.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Human behavior profile in Poland.
60.8% are female, 39.2% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 38.5 |
| Estimated audience size | 1,728,886 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Human behavior audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 6.9% |
| Brazil | 6.5% |
The strongest cross-interests of the Human behavior audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 4.15× | ||
| 02 | Love & Sex | Kids & Family | 4.15× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 4.15× | ||
| 04 | Modern Talking | Music & Radio | 4.15× | ||
| 05 | Valentine's Day | Kids & Family | 4.15× | ||
| 06 | New Testament | Politics & Society | 4.15× | ||
| 07 | Mamma Mia! | Movies & TV | 4.15× | ||
| 08 | Whitney Houston | Music & Radio | 4.07× | ||
| 09 | Catholic Church | Politics & Society | 3.45× | ||
| 10 | Baltic Sea | Travel & Leisure | 3.41× | ||
| 11 | Business Insider | Business & Career | 2.69× | ||
| 12 | Game consoles | Technology & Electronics | 2.46× | ||
| 13 | Newsletter | Technology & Electronics | 2.36× | ||
| 14 | Dentistry | Business & Career | 2.06× | ||
| 15 | Volunteer fire department | Health | 2.03× | ||
| 16 | Innovation | Business & Career | 1.76× | ||
| 17 | Deichmann | Shopping | 1.71× | ||
| 18 | Gazeta Wyborcza | News | 1.59× | ||
| 19 | Music download | Technology & Electronics | 1.55× | ||
| 20 | Radio ZET | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.08× | |
| Tradition | CONSERVATISM | 1.57× | |
| Individualism | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.92× | |
| Pet Ownership | JOY | 0.93× | |
| Luxury Orientation | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Human behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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