A data profile of the people who buy, follow and care about Indie rock in Australia — modelled from more than twelve digital signal sources. Indie rock has an estimated audience of 2,262,467 people in Australia.
Indie rock has an estimated audience of 2,262,467 people in Australia. 52.0% are female, 48.0% are male, average age 36.5. Top brand affinities: Bass guitar, Piano, BP, Acoustic guitar, Electric guitar.
Top brand affinities include Bass guitar, Piano, BP, with strongest over-indexing on Bass guitar (2.85× the country average).
Demographically, the Indie rock audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Design Affinity, Tradition.
The typical Indie rock fan in Australia is balanced, around 36.5 years old, with strong Design Affinity tendencies and a notable affinity for Bass guitar.
The key figures that characterise the Indie rock profile in Australia.
52.0% are female, 48.0% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 36.5 |
| Estimated audience size | 2,262,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Indie rock audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 8.6% |
| China | 6.3% |
The strongest cross-interests of the Indie rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saxophone | Music & Radio | 3.86× | ||
| 02 | Ozzy Osbourne | Music & Radio | 3.58× | ||
| 03 | Clarinet | Music & Radio | 3.54× | ||
| 04 | Cello | Music & Radio | 3.43× | ||
| 05 | Violin | Music & Radio | 2.99× | ||
| 06 | Bass guitar | Music & Radio | 2.85× | ||
| 07 | Acoustic guitar | Music & Radio | 2.83× | ||
| 08 | Electric guitar | Music & Radio | 2.59× | ||
| 09 | Piano | Music & Radio | 2.53× | ||
| 10 | Britpop | Music & Radio | 2.47× | ||
| 11 | Stranger Things | Movies & TV | 2.23× | ||
| 12 | Steam | Games | 2.23× | ||
| 13 | Game of Thrones | Movies & TV | 2.08× | ||
| 14 | One Piece | Movies & TV | 2.08× | ||
| 15 | Pokémon | Games | 1.94× | ||
| 16 | Wikipedia | Internet & Social Media | 1.93× | ||
| 17 | BP | Cars & Mobility | 1.80× | ||
| 18 | Manga | Literature | 1.67× | ||
| 19 | YouTube Music | Internet & Social Media | 1.67× | ||
| 20 | Natural skin care | Beauty & Wellness | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.18× | |
| Tradition | CONSERVATISM | 1.16× | |
| Extroversion | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.71× | |
| Quality Awareness | PREMIUM | 0.79× | |
| Need for Security | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Indie rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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