A data profile of the people who buy, follow and care about Landlord in Australia — modelled from more than twelve digital signal sources. Landlord has an estimated audience of 2,181,527 people in Australia.
Landlord has an estimated audience of 2,181,527 people in Australia. 57.3% are female, 42.7% are male, average age 45.7. Top brand affinities: Aldi, Mortgage loans, Innovation, Real property, Breaking news.
Top brand affinities include Aldi, Mortgage loans, Innovation, with strongest over-indexing on Aldi (1.96× the country average).
Demographically, the Landlord audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Landlord fan in Australia is more female, around 45.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Landlord profile in Australia.
57.3% are female, 42.7% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 45.7 |
| Estimated audience size | 2,181,527 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Landlord audience comes from Australia.
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 10.4% |
| Italy | 8.5% |
The strongest cross-interests of the Landlord audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 2.79× | ||
| 02 | Home insurance | Business & Career | 2.74× | ||
| 03 | Asset management | Business & Career | 2.68× | ||
| 04 | Terraced house | Home & Garden | 2.60× | ||
| 05 | Innovation | Business & Career | 2.52× | ||
| 06 | Sustainable energy | Home & Garden | 2.25× | ||
| 07 | Mortgage loans | Business & Career | 1.99× | ||
| 08 | Real property | Home & Garden | 1.97× | ||
| 09 | Aldi | Shopping | 1.96× | ||
| 10 | Wikipedia | Internet & Social Media | 1.84× | ||
| 11 | Renewable energy | Business & Career | 1.71× | ||
| 12 | Mortgage calculator | Home & Garden | 1.71× | ||
| 13 | Refrigerator | Home & Garden | 1.67× | ||
| 14 | First class travel | Travel & Leisure | 1.67× | ||
| 15 | Public transport | Cars & Mobility | 1.66× | ||
| 16 | Tabloid (newspaper format) | Literature | 1.61× | ||
| 17 | Breaking news | Movies & TV | 1.60× | ||
| 18 | Internet & Social Media | 1.57× | |||
| 19 | Lodging | Travel & Leisure | 1.56× | ||
| 20 | Online newspaper | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.54× | |
| Quality Awareness | PREMIUM | 1.41× | |
| Urban Lifestyle | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Pet Ownership | JOY | 0.83× | |
| Design Affinity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Landlord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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