A data profile of the people who buy, follow and care about Sheep in Australia — modelled from more than twelve digital signal sources. Sheep has an estimated audience of 2,774,600 people in Australia.
Sheep has an estimated audience of 2,774,600 people in Australia. 58.4% are female, 41.6% are male, average age 46.0. Top brand affinities: Aldi, Australia Post, Dan Murphy's, Real property, Milk.
Top brand affinities include Aldi, Australia Post, Dan Murphy's, with strongest over-indexing on Aldi (1.72× the country average).
Demographically, the Sheep audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Sheep fan in Australia is more female, around 46.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Sheep profile in Australia.
58.4% are female, 41.6% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 46.0 |
| Estimated audience size | 2,774,600 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Sheep audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.7% |
| Italy | 5.1% |
The strongest cross-interests of the Sheep audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fertilizer | Home & Garden | 2.20× | ||
| 02 | Hypermarket | Shopping | 2.05× | ||
| 03 | Microwave oven | Home & Garden | 1.96× | ||
| 04 | Lawn mower | Home & Garden | 1.83× | ||
| 05 | Forestry | Home & Garden | 1.78× | ||
| 06 | Aldi | Shopping | 1.72× | ||
| 07 | Blanket | Home & Garden | 1.71× | ||
| 08 | Wikipedia | Internet & Social Media | 1.70× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.70× | ||
| 10 | Real property | Home & Garden | 1.68× | ||
| 11 | Hardware store | Home & Garden | 1.67× | ||
| 12 | Milk | Food & Beverages | 1.64× | ||
| 13 | ABC | Movies & TV | 1.64× | ||
| 14 | Vineyard | Food & Beverages | 1.61× | ||
| 15 | Stainless steel | Home & Garden | 1.58× | ||
| 16 | Refrigerator | Home & Garden | 1.57× | ||
| 17 | Australia Post | Business & Career | 1.56× | ||
| 18 | Innovation | Business & Career | 1.56× | ||
| 19 | Auction | Shopping | 1.51× | ||
| 20 | Dan Murphy's | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.43× | |
| Individualism | JOY | 1.31× | |
| Tradition | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Travelling | THRILL | 0.77× | |
| Design Affinity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sheep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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