A data profile of the people who buy, follow and care about Social group in Australia — modelled from more than twelve digital signal sources. Social group has an estimated audience of 2,743,721 people in Australia.
Social group has an estimated audience of 2,743,721 people in Australia. 55.0% are female, 45.0% are male, average age 42.1. Top brand affinities: Wikipedia, Real property, Nicole Kidman, Pizza, Innovation.
Top brand affinities include Wikipedia, Real property, Nicole Kidman, with strongest over-indexing on Wikipedia (2.24× the country average).
Demographically, the Social group audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Individualism, Tradition.
The typical Social group fan in Australia is balanced, around 42.1 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Social group profile in Australia.
55.0% are female, 45.0% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 42.1 |
| Estimated audience size | 2,743,721 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Social group audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 5.6% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Social group audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jason Bateman | Movies & TV | 2.74× | ||
| 02 | Scarlett Johansson | Movies & TV | 2.74× | ||
| 03 | Demi Moore | Movies & TV | 2.74× | ||
| 04 | Kate Hudson | Movies & TV | 2.74× | ||
| 05 | Natalie Portman | Movies & TV | 2.74× | ||
| 06 | Brendan Fraser | Movies & TV | 2.74× | ||
| 07 | Liam Neeson | Movies & TV | 2.74× | ||
| 08 | Adriana Lima | Fashion & Accessoires | 2.74× | ||
| 09 | Suits (TV series) | Movies & TV | 2.74× | ||
| 10 | Olivia Colman | Movies & TV | 2.74× | ||
| 11 | Sabrina Carpenter | Music & Radio | 2.39× | ||
| 12 | Wikipedia | Internet & Social Media | 2.24× | ||
| 13 | DeviantArt | Internet & Social Media | 2.18× | ||
| 14 | Jim Carrey | Movies & TV | 2.17× | ||
| 15 | Nicole Kidman | Movies & TV | 2.12× | ||
| 16 | Bruce Willis | Movies & TV | 1.93× | ||
| 17 | Public security | Politics & Society | 1.72× | ||
| 18 | Real property | Home & Garden | 1.59× | ||
| 19 | Innovation | Business & Career | 1.58× | ||
| 20 | Pizza | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.31× | |
| Tradition | CONSERVATISM | 1.29× | |
| Community Orientation | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Pet Ownership | JOY | 0.76× | |
| Design Affinity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Social group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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