Top list · Brazil

Top 100 Persons in Brazil

This curated ranking covers the 100 largest persons in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 35k persons tracked in Brazil, the 100 ranked here account for the largest measured audience reach. Neymar, Preta Gil and MAX (band) lead the list with a combined estimated audience of 71M people. Across all 100 entries the average audience size is 6.1M, and the largest, Neymar, reaches around 27M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each person, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Sabrina Carpenter 4.7M 33.2 56.5% Pop
52 Lamine Yamal 4.7M 34.3 41.4% Soccer
53 Bruce Willis 4.7M 44.6 45.8% Actor Actress or TV Star
54 Cazuza 4.6M 42.5 62.8% Singer-songwriter
55 Familjen 4.6M 44.4 66.2% Techno
56 William Bonner (newscaster) 4.6M 48.4 71.2%
57 Bad Bunny 4.5M 35.8 50.2% Hip hop
58 Zezé Di Camargo & Luciano 4.5M 39.2 62.7%
59 Carlos Alcaraz 4.4M 39.9 47.3% Tennis
60 Mel Maia 4.4M 30.6 83.6% Actor Actress or TV Star
61 Justin Bieber 4.4M 32.0 69.3% Pop
62 Diesel 4.4M 39.8 42.4% Singer-songwriter
63 Michael B. Jordan 4.4M 36.0 56.1% Actor Actress or TV Star
64 Wagner Moura 4.3M 32.0 33.2% Actor Actress or TV Star
65 Taylor Swift 4.2M 32.8 61.0% Pop
66 Macaco (band) 4.2M 34.7 61.7%
67 Anne Hathaway 4.2M 35.7 64.2% Actor Actress or TV Star
68 Ana Maria Braga 4.2M 41.6 76.3% TV personality
69 Marina Sena 4M 45.4 76.4% Singer-songwriter
70 Ivete Sangalo 4M 38.4 72.3% Reggaeton
71 Demi Moore 3.9M 50.8 71.9% Actor Actress or TV Star
72 Perfume (Japanese band) 3.9M Band
73 Freddie Mercury 3.8M 44.0 54.9% Rock
74 Sundowner (band) 3.8M 43.7 54.4% Band
75 Mest 3.7M 34.3 38.1%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each person by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest person in Brazil?

Neymar currently leads with an estimated audience of 27M people in Brazil.

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