A data profile of the people who buy, follow and care about William Bonner (newscaster) in Brazil — modelled from more than twelve digital signal sources. William Bonner (newscaster) has an estimated audience of 4,279,833 people in Brazil.
William Bonner (newscaster) has an estimated audience of 4,279,833 people in Brazil. 71.2% are female, 28.8% are male, average age 48.4. Top brand affinities: Instagram, CNN, Country music, Rock music, Pop music.
Top brand affinities include Instagram, CNN, Country music, with strongest over-indexing on Instagram (2.6× the country average).
Demographically, the William Bonner (newscaster) audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Family Orientation, Individualism.
The typical William Bonner (newscaster) fan in Brazil is more female, around 48.4 years old, with strong Family Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the William Bonner (newscaster) profile in Brazil.
71.2% are female, 28.8% are male, average age 48.4.
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 48.4 |
| Estimated audience size | 4,279,833 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 8% | |
| 30-39 | 12% | |
| 40-49 | 26% | |
| 50+ | 46% |
of the worldwide William Bonner (newscaster) audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 99.4% |
| United States | 0.5% |
| Germany | 0.1% |
The strongest cross-interests of the William Bonner (newscaster) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TMZ | Internet & Social Media | 14.56× | ||
| 02 | Meghan Markle | Fashion & Accessoires | 8.95× | ||
| 03 | CNN | Movies & TV | 6.54× | ||
| 04 | Internet & Social Media | 2.60× | |||
| 05 | Country music | Music & Radio | 2.60× | ||
| 06 | Rock music | Music & Radio | 2.60× | ||
| 07 | Pop music | Music & Radio | 2.60× | ||
| 08 | Hip hop music | Music & Radio | 2.41× | ||
| 09 | Soul music | Music & Radio | 2.31× | ||
| 10 | Jazz music | Music & Radio | 2.21× | ||
| 11 | Shopping malls | Shopping | 2.12× | ||
| 12 | X | Internet & Social Media | 2.12× | ||
| 13 | Action movies | Movies & TV | 2.12× | ||
| 14 | Heavy metal music | Music & Radio | 2.12× | ||
| 15 | Medicine | Business & Career | 2.02× | ||
| 16 | Fragrances | Beauty & Wellness | 2.02× | ||
| 17 | Basketball | Sports | 2.02× | ||
| 18 | Paris Saint-Germain | Sports | 1.89× | ||
| 19 | Neymar | Sports | 1.83× | ||
| 20 | Entrepreneurship | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 4.92× | |
| Individualism | JOY | 1.81× | |
| Social Media Usage | JOY | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.55× | |
| Design Affinity | PREMIUM | 0.55× | |
| Quality Awareness | PREMIUM | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for William Bonner (newscaster). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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