Popularity ranking · Brazil

The 100 most popular Persons in Brazil

This curated ranking covers the 100 largest persons in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 41k persons tracked in Brazil, the 100 ranked here account for the largest measured audience reach. João Fonseca, Neymar and Preta Gil lead the list with a combined estimated audience of 101M people. Across all 100 entries the average audience size is 6.2M, and the largest, João Fonseca, reaches around 45M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each person, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Gusttavo Lima 5.8M 37.6 60.2% Country music
27 Henrique & Juliano 5.7M 39.0 60.4% Pop
28 Anne Hathaway 5.6M 35.7 64.2% Actor Actress or TV Star
29 Santana (band) 5.5M 36.6 61.3%
30 Bruna Marquezine 5.5M 34.0 79.5% Actor Actress or TV Star
31 Civic 5.5M 35.5 44.7% Punk
32 Ney Matogrosso 5.3M 45.9 70.4% Folk
33 Henrique e Juliano 5.3M 35.4 67.2% Country music
34 Bruce Willis 5.2M 44.6 45.8% Actor Actress or TV Star
35 Millie Bobby Brown 5.2M 28.9 65.2% Actor Actress or TV Star
36 Sabrina Carpenter 5.1M 33.2 56.5% Pop
37 Arlindo Cruz 5.1M 38.8 60.2% Samba
38 Luan Santana 5M 38.1 63.4% Singer-songwriter
39 Lamine Yamal 4.9M 33.4 40.7% Soccer
40 Paolla Oliveira 4.8M 40.1 64.0% Actor Actress or TV Star
41 Deus (band) 4.8M 41.1 69.5% Band
42 Black Box (band) 4.7M 35.4 54.2% Band
43 Familjen 4.6M 44.4 66.2% Techno
44 IRA (Polish band) 4.6M Band
45 Mel Maia 4.6M 30.6 83.6% Actor Actress or TV Star
46 Bad Bunny 4.5M 35.8 50.2% Hip hop
47 Zezé Di Camargo & Luciano 4.5M 39.2 62.7%
48 Eduardo Costa 4.5M 39.9 65.2% Pop
49 Silvio Santos 4.5M 43.7 67.9% Entrepreneur
50 Justin Bieber 4.4M 32.0 69.3% Pop

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this list of the most popular persons compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each person by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest person in Brazil?

João Fonseca currently leads with an estimated audience of 45M people in Brazil.

Other top lists in Brazil